The Marketing License Agreement is a crucial document for businesses operating in Hong Kong that wish to authorize third parties to market their brands and products. This agreement type is particularly relevant in today's dynamic business environment where brand collaboration and strategic marketing partnerships are increasingly common. It outlines the specific rights granted, territorial limitations, quality control requirements, and financial terms while ensuring compliance with Hong Kong's legal framework, including the Trade Marks Ordinance, Copyright Ordinance, and Trade Descriptions Ordinance. The agreement is essential for protecting intellectual property rights while enabling effective marketing partnerships, typically used when a brand owner wants to maintain control over their brand assets while allowing another entity to use them for marketing purposes.
Create a bespoke document in minutes, or upload and review your own.
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Get your first 2 documents free
Your data doesn't train Genie's AI
You keep IP ownership聽of your information
Key Requirements PROMPT example:
Marketing License Agreement
"I need a Marketing License Agreement for my luxury fashion brand to authorize a digital marketing agency in Hong Kong to promote our products across social media platforms in Asia Pacific, with strict brand guidelines and approval processes for all marketing materials."
1. Parties: Identification and details of the licensor and licensee
2. Background: Context of the agreement and brief description of the parties' business relationship
3. Definitions: Definitions of key terms used throughout the agreement
4. Grant of License: Scope and nature of the marketing license being granted
5. Territory and Exclusivity: Geographical scope of the license and whether it's exclusive, non-exclusive, or sole
6. Term and Renewal: Duration of the agreement and renewal provisions
7. License Fees and Payment Terms: Financial terms, payment schedule, and reporting requirements
8. Marketing Requirements: Minimum marketing commitments and performance obligations
9. Intellectual Property Rights: Protection and ownership of IP, usage guidelines
10. Quality Control: Standards for marketing materials and approval processes
11. Confidentiality: Protection of confidential information shared between parties
12. Termination: Circumstances and process for terminating the agreement
13. Post-Termination Obligations: Obligations surviving termination
14. General Provisions: Standard boilerplate clauses including governing law, notices, etc.
1. Minimum Performance Requirements: Include when specific sales or marketing targets need to be met
2. Sub-licensing Rights: Include when licensee may be permitted to sub-license rights
3. Digital Marketing Provisions: Include for agreements focusing on online marketing activities
4. Data Protection: Include when marketing activities involve collection or processing of personal data
5. Anti-corruption Compliance: Include for international agreements or when dealing with public sector
6. Force Majeure: Include when parties want specific provisions for unforeseen circumstances
7. Marketing Personnel: Include when specific requirements for marketing team qualifications are needed
8. Audit Rights: Include when detailed financial or performance auditing is required
1. Schedule 1 - Licensed Marks: Detailed list and images of trademarks, logos, and other licensed materials
2. Schedule 2 - Brand Guidelines: Detailed brand usage rules and specifications
3. Schedule 3 - Territory Definition: Detailed description of geographical territories and any excluded areas
4. Schedule 4 - Fee Structure: Detailed breakdown of fees, royalties, and payment calculations
5. Schedule 5 - Approval Process: Step-by-step process for obtaining approval for marketing materials
6. Schedule 6 - Performance Metrics: Detailed KPIs and measurement criteria
7. Appendix A - Sample Marketing Materials: Examples of approved marketing materials and formats
8. Appendix B - Reporting Templates: Standard templates for required marketing and performance reports
Authors
Relevant legal definitions
Clauses
Relevant Industries
Retail
Consumer Goods
Fashion and Luxury
Technology
Entertainment
Food and Beverage
Sports and Recreation
Healthcare and Pharmaceuticals
Financial Services
Telecommunications
Automotive
Education
Media and Publishing
Travel and Hospitality
Relevant Teams
Legal
Marketing
Brand Management
Commercial
Business Development
Compliance
Intellectual Property
Finance
Operations
Corporate Communications
Relevant Roles
Chief Marketing Officer
Brand Manager
Licensing Director
Commercial Director
Marketing Manager
Legal Counsel
Intellectual Property Manager
Business Development Manager
Compliance Officer
Contract Manager
Partnership Manager
Marketing Operations Manager
Brand Protection Officer
General Counsel
Chief Commercial Officer
Find the exact document you need
NDA For IT Employees
A Hong Kong law-governed Non-Disclosure Agreement tailored for IT employees, protecting company confidential information and intellectual property in the technology sector.
find out more
Freelance Experience Letter
A Hong Kong-compliant formal letter documenting a freelancer's professional engagement, services provided, and relationship details with the issuing entity.
find out more
Marketing Retainer Agreement
A Hong Kong law-governed agreement establishing terms for ongoing marketing services provided on a retainer basis between a marketing agency and client.
find out more
Marketing Manager Employment Contract
Hong Kong-compliant employment contract template for Marketing Manager positions, covering essential terms, conditions, and marketing-specific responsibilities.
find out more
Marketing Collaboration Agreement
A Hong Kong law-governed agreement establishing terms for marketing collaboration between parties, including scope, responsibilities, IP rights, and commercial terms.
find out more
Cooperation Framework Agreement
A Hong Kong law-governed framework agreement establishing general terms and principles for long-term business cooperation between parties.
find out more
Contract For Installment Payments
A Hong Kong law-governed agreement establishing terms for structured installment payments, including payment schedule, interest, and default provisions.
find out more
Contract For Differences PPA
A Hong Kong law-governed agreement combining a power purchase agreement with financial derivative elements to manage energy price risk and ensure stable revenues.
find out more
Brand Partnership Agreement
A Hong Kong law-governed agreement establishing terms for brand collaboration and usage between partner organizations.
find out more
Standard Loan Agreement Between Friends
A Hong Kong-compliant loan agreement template for formalizing personal lending arrangements between friends, including essential legal protections and repayment terms.
find out more
Joint Maintenance Agreement
A Hong Kong law-governed agreement establishing shared maintenance responsibilities and cost allocation between multiple parties for property or facility maintenance.
find out more
Marketing Sponsorship Agreement
A Hong Kong-law governed agreement establishing terms and conditions for marketing sponsorship arrangements, including rights, obligations, and brand usage permissions.
find out more
Exclusive Manufacturing And Distribution Agreement
A Hong Kong law-governed agreement granting exclusive rights to manufacture and distribute specific products within defined territories.
find out more
Advertising Sales Agreement
A Hong Kong law-governed agreement setting out terms and conditions for advertising sales and placement between media companies and advertisers.
find out more
Marketing License Agreement
A Hong Kong law-governed agreement granting rights to use brand assets and marketing materials, with specific terms for usage, quality control, and compensation.
find out more
Marketing Fee Agreement
A Hong Kong law-governed agreement setting out terms, conditions, and fee arrangements between a marketing service provider and client.
find out more
Advertising Service Agreement
A Hong Kong law-governed agreement setting out terms between an advertising agency and client for advertising services provision, including service scope, deliverables, and compliance requirements.
find out more
Cross License Agreement
A Hong Kong law-governed agreement enabling mutual licensing of intellectual property rights between two or more parties, typically used for strategic technology sharing.
find out more
Mutual Lease Termination Agreement
A Hong Kong law-governed agreement between landlord and tenant for the consensual early termination of a lease, setting out termination terms and mutual obligations.
find out more
Advertising Agency Contract
A Hong Kong law-governed agreement between an advertising agency and client establishing terms for advertising services, creative rights, and commercial arrangements.
find out more
Advertising Agency Agreement
A Hong Kong law-governed agreement between an advertising agency and client defining advertising services, deliverables, and mutual obligations.
find out more
Social Media Management Contract
A Hong Kong law-governed agreement establishing terms and conditions for professional social media management services, including content creation, platform management, and performance metrics.
find out more
Marketing Services Agreement
Hong Kong law-governed agreement for the provision of marketing services, defining service scope, deliverables, and compliance requirements.
find out more
Social Enterprise Articles Of Association
Hong Kong social enterprise Articles of Association establishing governance structure and social mission under Hong Kong Companies Ordinance.
find out more
Download our whitepaper on the future of AI in Legal
By providing your email address you are consenting to our Privacy Notice.
骋别苍颈别鈥檚 Security Promise
Genie is the safest place to draft. Here鈥檚 how we prioritise your privacy and security.
Your documents are private:
We do not train on your data; 骋别苍颈别鈥檚 AI improves independently
All data stored on Genie is private to your organisation
Your documents are protected:
Your documents are protected by ultra-secure 256-bit encryption
Our bank-grade security infrastructure undergoes regular external audits
We are ISO27001 certified, so your data is secure
Organizational security
You retain IP ownership of your documents
You have full control over your data and who gets to see it
Innovation in privacy:
Genie partnered with the Computational Privacy Department at Imperial College London
Together, we ran a 拢1 million research project on privacy and anonymity in legal contracts
Want to know more?
Visit our for more details and real-time security updates.
Read our Privacy Policy.