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A Trademark Policy sets clear rules for protecting and using your company's brand assets under Indonesian law. It explains how employees, partners, and others can properly use your registered marks - including logos, names, and slogans that are protected through the Directorate General of Intellectual Property Rights.

The policy helps prevent trademark infringement while building brand value by establishing guidelines for consistent usage. It covers key areas like proper trademark symbol placement, approved color schemes, and design standards. Most Indonesian businesses create these policies to comply with Law No. 20 of 2016 on Marks and Geographical Indications while making their brand protection strategy clear to all stakeholders.

Implement a Trademark Policy right when you start building your brand in Indonesia, particularly before letting others use your marks. This becomes urgent once you begin working with distributors, franchisees, or marketing partners who need clear guidelines for using your protected brand elements.

The policy proves essential during business expansion, especially when entering new markets or launching co-branded products. It's particularly valuable when dealing with unauthorized use of your marks, as it provides documented standards for enforcement under Indonesian IP laws. Having these rules in place before disputes arise makes protecting your trademark rights significantly easier.

• Basic Brand Usage Policy: Outlines fundamental rules for logo, name, and slogan usage in Indonesian markets, perfect for small businesses and startups
• Comprehensive Corporate Trademark Policy: Covers detailed guidelines for multiple marks across different product lines, includes enforcement procedures and compliance monitoring
• Digital Media Trademark Policy: Focuses on protecting marks in online channels, social media, and e-commerce platforms under Indonesian digital commerce laws
• Partner-Focused Trademark Policy: Specifically designed for businesses working with distributors, licensees, and franchisees in Indonesia
• Industry-Specific Trademark Policy: Tailored to meet unique requirements of sectors like retail, technology, or food and beverage industries

• Legal Teams: Draft and update the Trademark Policy, ensuring it aligns with Indonesian IP laws and business objectives
• Marketing Department: Follows policy guidelines when creating promotional materials and brand assets
• Business Partners: Must comply with trademark usage rules when representing the company's brands
• Compliance Officers: Monitor and enforce proper trademark usage across all channels
• External Agencies: Follow policy requirements when creating advertising or promotional content
• Franchise Owners: Adhere to strict trademark guidelines in their licensed business operations

• Trademark Inventory: List all registered marks, pending applications, and unregistered brand assets used in Indonesia
• Usage Guidelines: Document current brand usage practices, including colors, fonts, and placement rules
• Business Relationships: Map out all partners, licensees, and third parties who use your marks
• Legal Requirements: Review Law No. 20 of 2016 requirements and recent DGIP regulations
• Enforcement Plan: Outline monitoring procedures and violation response protocols
• Internal Review: Get input from marketing, legal, and business development teams
• Documentation: Our platform helps generate comprehensive policies that meet all requirements

• Trademark Description: Clear identification of protected marks, registration numbers, and ownership details
• Usage Guidelines: Specific rules for proper mark display, placement, and formatting
• Permitted Uses: Detailed explanation of authorized usage scenarios and limitations
• Prohibited Actions: List of forbidden modifications or unauthorized applications
• Monitoring Procedures: Systems for tracking compliance and detecting violations
• Enforcement Protocol: Steps for addressing unauthorized use and infringement
• Legal Framework: Reference to Indonesian trademark laws and DGIP regulations
• Quality Control: Standards for maintaining brand consistency and value

A Trademark Policy differs significantly from a Copyright Policy, though both protect intellectual property rights in Indonesia. While they're often confused, they serve distinct purposes in your legal framework.

• Protection Scope: Trademark Policies focus on brand identifiers like logos, names, and slogans used in commerce, while Copyright Policies cover original creative works like text, images, and software
• Duration of Rights: Trademark protection can be perpetual with proper renewal and use, while copyright has a fixed term under Indonesian law
• Usage Guidelines: Trademark Policies emphasize proper mark display and brand consistency, while Copyright Policies focus on reproduction and distribution rights
• Enforcement Focus: Trademark Policies target consumer confusion and brand dilution, while Copyright Policies address unauthorized copying and distribution
• Registration Requirements: Trademarks must be registered with DGIP for full protection, while copyright exists automatically upon creation