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Marketing SOW
"I need a Marketing SOW for a digital marketing campaign for my e-commerce company in Indonesia, focusing on social media and influencer marketing services for Q2 2025, with specific provisions for Ramadan promotional activities."
1. Parties: Identification of the service provider (marketing agency/consultant) and the client, including full legal names and registered addresses
2. Background: Context of the marketing engagement and brief overview of the client's business and marketing objectives
3. Definitions: Definitions of key terms used throughout the SOW, including technical marketing terminology and Indonesian legal terms
4. Scope of Services: Detailed description of marketing services to be provided, including specific campaigns, channels, and activities
5. Deliverables: Specific marketing materials, content, and other outputs to be produced, with quality standards and acceptance criteria
6. Timeline and Milestones: Project schedule, key dates, and delivery milestones for the marketing campaign(s)
7. Pricing and Payment Terms: Fee structure, payment schedule, and any variable costs or expenses
8. Performance Metrics: KPIs and success metrics for measuring campaign effectiveness
9. Compliance Requirements: Adherence to Indonesian marketing laws, consumer protection, and digital regulations
10. Intellectual Property Rights: Ownership and usage rights for marketing materials and creative content
11. Confidentiality: Protection of proprietary information and campaign details
12. Term and Termination: Duration of the SOW and conditions for early termination
13. General Provisions: Standard legal clauses including governing law, dispute resolution, and notices
1. Social Media Management: Specific terms for social media marketing services, including platform-specific requirements and content guidelines
2. Influencer Collaboration: Terms for engaging with influencers, including selection criteria and compliance with Indonesian influencer marketing regulations
3. Local Language Requirements: Specifications for content in Bahasa Indonesia and other local languages
4. Religious/Cultural Considerations: Guidelines for ensuring marketing content respects local religious and cultural sensitivities, particularly during religious occasions
5. Market Research: Terms for conducting market research and consumer surveys as part of the marketing services
6. Crisis Management: Procedures for handling marketing-related crisis situations or negative publicity
7. Third-Party Vendors: Terms for engaging and managing additional vendors or subcontractors
8. Data Analytics Services: Specific terms for data collection, analysis, and reporting services
1. Schedule A - Detailed Service Specifications: Comprehensive breakdown of marketing services, including technical requirements and methodologies
2. Schedule B - Campaign Calendar: Detailed timeline of marketing activities, content publication schedule, and campaign phases
3. Schedule C - Rate Card: Detailed pricing for different services, including hourly rates and package prices
4. Schedule D - Brand Guidelines: Client's branding requirements, visual identity guidelines, and tone of voice
5. Schedule E - Reporting Templates: Standard formats for performance reports, analytics, and campaign metrics
6. Schedule F - Compliance Checklist: Detailed checklist of regulatory requirements and compliance standards for marketing activities
7. Appendix 1 - Team Structure: Key personnel assigned to the project, their roles, and contact information
8. Appendix 2 - Technical Requirements: Technical specifications for digital marketing deliverables and platform requirements
Authors
Retail
E-commerce
Consumer Goods
Financial Services
Technology
Healthcare
Food and Beverage
Fashion and Apparel
Telecommunications
Education
Travel and Tourism
Automotive
Real Estate
Entertainment and Media
Professional Services
Marketing
Legal
Procurement
Finance
Compliance
Brand Management
Digital Marketing
Creative Services
Project Management
Business Development
Operations
Communications
Media Planning
Content Creation
Analytics
Marketing Director
Chief Marketing Officer
Brand Manager
Marketing Manager
Procurement Manager
Legal Counsel
Contract Manager
Project Manager
Account Director
Digital Marketing Manager
Marketing Operations Manager
Compliance Officer
Business Development Manager
Creative Director
Media Planning Manager
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