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Simple Marketing Contract Template for Ireland

This is a straightforward marketing services agreement governed by Irish law, designed to establish a clear contractual relationship between a marketing service provider and their client. The document incorporates essential provisions compliant with Irish consumer protection legislation, data protection requirements under GDPR, and advertising standards. It covers key aspects including service scope, deliverables, payment terms, intellectual property rights, and data protection obligations, while remaining flexible enough to accommodate various types of marketing services from traditional advertising to digital marketing campaigns.

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What is a Simple Marketing Contract?

The Simple Marketing Contract is designed for use in the Irish market when establishing a professional relationship between marketing service providers and their clients. It serves as a comprehensive yet straightforward agreement that protects both parties' interests while ensuring compliance with Irish law and EU regulations. This document is particularly suitable for businesses engaging marketing agencies, consultants, or freelancers for various marketing services, from traditional advertising to digital campaigns. The contract includes essential provisions for service delivery, payment terms, intellectual property rights, and data protection obligations, while remaining adaptable to different marketing service types and business sizes. It's structured to comply with Irish consumer protection laws, GDPR requirements, and advertising standards, making it a reliable foundation for marketing service relationships in Ireland.

What sections should be included in a Simple Marketing Contract?

1. Parties: Identification of the contracting parties - the marketing service provider and the client

2. Background: Context of the agreement and brief description of the business relationship

3. Definitions: Definitions of key terms used throughout the agreement

4. Scope of Services: Detailed description of the marketing services to be provided

5. Payment Terms: Fees, payment schedule, invoicing, and payment methods

6. Intellectual Property Rights: Ownership and usage rights of marketing materials and content

7. Data Protection and GDPR Compliance: Obligations regarding personal data processing and protection

8. Confidentiality: Protection of confidential information shared between parties

9. Term and Termination: Duration of the agreement and termination provisions

10. Liability and Indemnification: Limitations of liability and indemnification obligations

11. General Provisions: Standard boilerplate clauses including governing law, notices, and assignment

What sections are optional to include in a Simple Marketing Contract?

1. Social Media Management: Specific terms for social media account management and content creation

2. Influencer Collaboration: Terms for managing influencer relationships and content approval processes

3. Performance Metrics: KPIs and performance measurement criteria

4. Content Approval Process: Detailed procedure for client approval of marketing materials

5. Crisis Management: Procedures for handling PR crises or negative publicity

6. Agency-Client Relationship: Terms defining exclusive/non-exclusive relationship and competition restrictions

7. Marketing Budget Management: Terms for handling and reporting on marketing budget expenditure

What schedules should be included in a Simple Marketing Contract?

1. Schedule 1 - Service Specification: Detailed breakdown of marketing services, deliverables, and timelines

2. Schedule 2 - Fee Schedule: Detailed pricing structure, rates, and payment milestones

3. Schedule 3 - Key Personnel: List of key team members and their roles in service delivery

4. Schedule 4 - Brand Guidelines: Client's branding requirements and usage guidelines

5. Schedule 5 - Data Processing Agreement: Detailed GDPR-compliant data processing terms

6. Schedule 6 - Service Level Agreement: Performance standards and response times

7. Appendix A - Approval Matrix: Decision-making hierarchy and approval processes

Authors

Alex Denne

Head of Growth (Open Source Law) @ tiktok成人版 | 3 x UCL-Certified in Contract Law & Drafting | 4+ Years Managing 1M+ Legal Documents

Jurisdiction

Ireland

Document Type

Marketing Agreement

Sector

Marketing

Cost

Free to use

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