The Creative Intake Form is an essential document used at the initiation phase of any creative project in Malaysia. It serves as a comprehensive information-gathering tool that helps creative professionals understand and document client requirements, project specifications, and deliverable expectations. This form is designed to comply with Malaysian legislation, including the Copyright Act 1987, Personal Data Protection Act 2010, and relevant provisions of the Communications and Multimedia Act 1998. The document is typically used when a new creative project is commissioned, ensuring all necessary information is collected systematically and all parties have a clear understanding of the project scope, timeline, and deliverables. The Creative Intake Form helps prevent misunderstandings and provides a solid foundation for project execution while maintaining legal compliance in the Malaysian context.
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1. Client Information: Basic details about the client commissioning the creative work, including company name, contact person, contact details, and billing information
2. Project Overview: High-level description of the creative project, including project name, brief description, and primary objectives
3. Project Timeline: Key dates including project start, milestones, and final delivery deadline
4. Budget Information: Budget range, payment terms, and any specific financial constraints or requirements
5. Target Audience: Information about the intended audience, including demographics, preferences, and market segment
6. Brand Guidelines: Existing brand elements that need to be incorporated, including color schemes, typography, and tone of voice
7. Deliverables: Specific list of required deliverables, including formats, quantities, and specifications
8. Usage Rights: Intended use of the creative work, including platforms, territories, and duration
1. Technical Specifications: Used for digital projects requiring specific technical details like file formats, dimensions, or platform requirements
2. Content Requirements: For projects requiring specific content elements like copy, images, or videos to be provided by the client
3. Competitive Analysis: When market positioning against competitors needs to be considered
4. Accessibility Requirements: For projects that need to meet specific accessibility standards or guidelines
5. Localization Needs: When the creative work needs to be adapted for different markets or languages
6. Compliance Requirements: For industries with specific regulatory requirements affecting creative content
7. Distribution Strategy: When specific distribution channels or methods need to be considered in the creative process
1. Reference Materials: Attachment for existing brand materials, style guides, or reference examples
2. Project Mood Board: Visual references and inspiration for the creative direction
3. Technical Requirements Document: Detailed technical specifications and requirements
4. Asset Inventory: List of all materials and assets provided by the client
5. Content Calendar: Timeline of content delivery and approval milestones
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