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Press Release Agreement for Malaysia

Press Release Agreement Template for Malaysia

A Press Release Agreement is a legally binding document governed by Malaysian law that establishes the terms and conditions between an organization and a service provider for the creation, approval, and distribution of press releases. The agreement outlines the scope of services, approval processes, timelines, confidentiality obligations, and intellectual property rights while ensuring compliance with Malaysian media regulations, including the Communications and Multimedia Act 1998 and relevant data protection laws. This document provides a framework for managing public communications while protecting both parties' interests and maintaining professional standards in media relations.

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What is a Press Release Agreement?

The Press Release Agreement serves as a crucial document for organizations seeking to formalize their media communications processes in Malaysia. This agreement is typically used when a company engages external expertise for managing their press releases, whether through a PR agency, communications firm, or specialized consultant. The document addresses key aspects such as content creation, approval workflows, distribution channels, and compliance with Malaysian media regulations. It includes specific provisions for protecting confidential information, managing intellectual property rights, and ensuring adherence to local media laws such as the Communications and Multimedia Act 1998 and the Personal Data Protection Act 2010. The agreement is essential for maintaining consistency in public communications while providing legal protection for both the organization and the service provider.

What sections should be included in a Press Release Agreement?

1. Parties: Identifies the parties entering into the agreement - typically the company/organization and the PR agency or consultant

2. Background: Sets out the context of the agreement and the parties' intentions

3. Definitions: Defines key terms used throughout the agreement

4. Scope of Services: Details the press release services to be provided, including writing, distribution, and any additional PR services

5. Approval Process: Outlines the review and approval procedure for press releases before distribution

6. Timeline and Deadlines: Specifies turnaround times and deadlines for drafts, revisions, and distribution

7. Confidentiality: Establishes confidentiality obligations regarding sensitive information

8. Intellectual Property Rights: Addresses ownership and usage rights of press release content

9. Distribution and Publication: Details the channels and methods for distributing press releases

10. Fees and Payment Terms: Specifies the cost of services and payment schedule

11. Term and Termination: Sets out the duration of the agreement and termination provisions

12. General Provisions: Standard legal clauses including governing law, notices, and entire agreement

What sections are optional to include in a Press Release Agreement?

1. Media Contact Protocol: Used when the agreement needs to specify procedures for handling media inquiries and follow-up

2. Crisis Communication: Include when specific procedures for emergency or crisis communications are needed

3. Performance Metrics: Used when specific KPIs or success metrics need to be tracked

4. Social Media Integration: Include when press releases will be coordinated with social media campaigns

5. Translation Services: Used when press releases need to be provided in multiple languages

6. Exclusivity: Include when the client requires exclusive services in their industry or market

7. Sub-contractors: Used when the service provider may need to engage third-party services

What schedules should be included in a Press Release Agreement?

1. Schedule 1: Fee Schedule: Detailed breakdown of fees, including any additional costs for special services

2. Schedule 2: Distribution List: List of approved media outlets and distribution channels

3. Schedule 3: Style Guide: Client's branding and style requirements for press releases

4. Schedule 4: Approval Flow Chart: Visual representation of the approval process and responsible parties

5. Appendix A: Sample Press Release Template: Standard template to be used for press releases

6. Appendix B: Contact Information: Key contacts for both parties, including after-hours contacts

Authors

Alex Denne

Head of Growth (Open Source Law) @ tiktok成人版 | 3 x UCL-Certified in Contract Law & Drafting | 4+ Years Managing 1M+ Legal Documents | Serial Founder & Legal AI Author

Jurisdiction

Malaysia

Document Type

Release Agreement

Cost

Free to use
Relevant legal definitions























Clauses


























Relevant Industries

Media and Entertainment

Public Relations

Marketing and Advertising

Technology

Financial Services

Healthcare

Retail

Manufacturing

Education

Professional Services

Telecommunications

Real Estate

Energy

Non-Profit Organizations

Government and Public Sector

Relevant Teams

Public Relations

Corporate Communications

Marketing

Legal

Compliance

Brand Management

External Communications

Media Relations

Content Management

Social Media

Executive Leadership

Relevant Roles

Chief Communications Officer

Public Relations Manager

Marketing Director

Corporate Communications Manager

Media Relations Specialist

Brand Manager

Communications Coordinator

Marketing Manager

Content Manager

PR Consultant

Legal Counsel

Compliance Officer

Chief Marketing Officer

Social Media Manager

External Communications Manager

Industries








Teams

Employer, Employee, Start Date, Job Title, Department, Location, Probationary Period, Notice Period, Salary, Overtime, Vacation Pay, Statutory Holidays, Benefits, Bonus, Expenses, Working Hours, Rest Breaks, 聽Leaves of Absence, Confidentiality, Intellectual Property, Non-Solicitation, Non-Competition, Code of Conduct, Termination, 聽Severance Pay, Governing Law, Entire Agreemen

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