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✅ AI-superpowered contract drafting, collaboration & review

✅ Strong Swedish market presence with accessible legal document templates and fixed-pricing model for SMEs

✅ Lawyer-supported AI and ML at the core of the platform

❌ Minimal AI integration, primarily template-based with limited automation

✅ Enterprise-grade security measures in place

✅ Standard security measures for document transmission and storage

✅ Compliant with major security standards, ISO27001 and SOC2

❓ Basic security compliance for Swedish market

✅ You own the IP of your data. We don't train our models on your data. None of our partners train their models on your data.

✅ GDPR compliant with data hosted in EU

❓ Multiple authentication options (coming soon) (request this feature)

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❓ Standard authentication without advanced options like SSO

✅ Granular user permissions and access control features (document level, project level, organization level, party level)

❓ Basic access controls without granular permissions

✅ Compliant with GDPR and other privacy regulations

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✅ Compliant with Swedish legal requirements and GDPR

✅ Industry-leading AI-assisted contract drafting capabilities (all expected provisions and sections over 20 pages)

❓ Template-based contract drafting without advanced AI assistance

✅ Built-in real-time collaboration features just like Office365 or Google Docs (No need to download your red-lined version, and make it editable, then send it on - it's all doable within Genie)

❓ Basic sharing functionality but limited real-time collaboration

✅ Powerful AI-driven contract analysis, red/amber/green flag reviews every clause (industry-leading improvements coming in 2025)

❌ No advanced contract review capabilities

✅ Manage your projects and organise your own template and clause library

✅ Strong Swedish market presence with accessible legal document templates and fixed-pricing model for SMEs

❓ No 'dumb' automated workflows. Agentic workflows coming in 2025

❓ Basic workflow management without advanced automation

✅ Full numbering support + AI auto-styling and formatting (coming soon)

❓ Basic document formatting without advanced legal styling options

❓ Not integrated with legal and business tools beyond full .docx compatibility. If you can use a word doc with it, you can use Genie with it.

❌ Few third-party integrations

❓ Just export to .docx and use your existing provider (request this feature)

✅ Native e-signature capabilities integrated into the platform

✅ Company and user level reporting and analytics (on request)

❌ Limited analytics capabilities

✅ AI-powered document assembly

❓ Basic document assembly through templates and questionnaires

✅ Market-leading AI-powered document editing: Ask Genie to edit your styling, reformat a table, or suggestion new clause text. As tracked changes, and private per party. Genie assists with and automates entire workflows, it doesn't just produce text responses.

❌ No AI-powered document editing capabilities

❓ Top-level AI Legal Research available as AI chat within the legal document, some prompting required (request this feature)

❌ No integrated legal research capabilities

✅ Negotiation tools for multi-party clause-by-clause agreements

❌ No specialized negotiation support tools

❓ No advanced data extraction or OCR capabilities (request this feature)

❌ No advanced data extraction or OCR capabilities

✅ Mobile-optimised Web App

✅ Mobile-optimized interface for accessing documents

❓ Coming soon (request this feature)

❌ Limited cloud storage integrations

✅ Community clause library available for creating modular contracts

❌ No community clause library

Coming soon - ✅ A library of your private clauses usable only by your legal team

❌ No private clause library functionality

✅ Community template library available to create modular contracts

❌ No community template sharing

✅ Bring your own library of private templates usable only by your legal team, within Genie

✅ Access to professional legal templates with subscription

✅ Seamless integration with Microsoft Word, full styling, tables, formatting compatibility

❓ Basic export to Word format but limited integration

✅ No known issues (Pre-formatted templates, consistent formatting, tables, cross-version compatibility)

❓ Some limitations when exporting to different formats

✅ Generally positive reviews

❓ Limited customization options and functionality beyond basic templates

✅ Multiple support channels available including phone, whatsapp, email and live chat

❓ Email and phone support during business hours

✅ Available with our custom plans

❓ Limited account management for business customers

✅ For our custom plans, get setup within 3 days with a guided onboarding plan

✅ Straightforward self-service onboarding for most users

✅ Established AI-focused legal tech company

✅ 2004 - Early pioneer in online legal services in Sweden

✅ Founded in 2017, deep AI integration from inception. A thick layer built with AI specialists and senior lawyers to ensure the models produce high quality legally customised outputs

✅ Native web-based platform

✅ Our AI models are built using proprietary intelligence and research supported by UCL, Imperial College London and Oxford University. Rigorous testing process to ensure the outputs are accurate

✅ Over 110,000 companies have registered to use the Genie platform in total, including 11 FTSE100 firms, 20 Global200 firms, a number of top US banks, and two of the ‘big four’ UK supermarket chains.

✅ Established presence in the Swedish market, serving thousands of small businesses and individuals

✅ 3rd party and proprietary AI models

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✅ Cloud-based (SaaS)

✅ Suitable for in-house legal, law firms, and SMEs

❓ Primarily small to medium-sized businesses and consumers in Sweden

✅ Built as a platform which is versatile across various industries. Focus areas are construction, manufacturing, consultancy and legal services.

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❓ Limited to general business, employment, and family law matters with Swedish focus

✅ 120+ jurisdictions including the UK, California, Texas, India, Australia, South Africa, Singapore, France, and Germany.

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❓ Primarily Sweden, with some services available in broader Scandinavia

✅ Generous free plan. Transparent subscription plans to suit different needs. Custom plans for orgs handling more than 10 documents per month.

✅ Consumer plans starting at ~299 SEK/month; Business plans ~499 SEK/month (approximately $30-50 USD)

✅ Offers SLAs for custom plans, specifics not public

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❓ No published uptime guarantees

✅ Fortnightly legal prompt training sessions from ex-Clifford Chance Legal Engineers;

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There's also an active Slack community ()

Community & events: ❓ Limited community engagement through blog content and occasional webinarsTraining: ❓ Basic guides and help articles in SwedishPrompt Training: ❌ No AI prompt training offered

Self-Serve: ✅ 1-click, no email address required, no card required
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Sales: ✅ 2-3 weeks from pilot to full team adoption

Self-serve: ✅ Quick setup with immediate access to templatesSales: ❓ Minimal implementation time but limited customization

✅ Simple 3-step process: try with your document, explore your scenarios, receive 360° assessment

✅ 1-2 weeks from agreement to full implementation

Pilot: ❓ No formal pilot process; primarily self-serviceImplementation Timeline: ✅ Immediate access upon subscription

✅ Consultative, transparent pricing, no hard selling

✅ Direct online subscription with minimal sales interaction

✅ Firefish reduced contract review time by 50%, from 2.5 hrs to 1.25 hrs per document, saving 15+ hrs weekly per person

❓ Features testimonials from small business owners in Sweden but lacks detailed case studies with metrics

✅ Average 60% time savings on contract drafting; 50% reduction in review cycles; ROI typically 3x cost

❌ Limited quantitative success metrics publicly available