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The Website Advertising Agreement is essential for businesses engaging in digital advertising in Nigeria. It's typically used when an advertiser wishes to place advertisements on a website, establishing the commercial and technical framework for the advertising relationship. The agreement must comply with Nigerian legislation, including the APCON Act for advertising standards, NDPR for data protection, and relevant digital commerce laws. This document includes crucial elements such as ad specifications, placement details, performance metrics, payment terms, and content requirements. It's particularly important in the current digital economy where online advertising is a primary marketing channel, and the agreement helps protect both advertisers and publishers while ensuring regulatory compliance.

1. Parties: Identification of the website owner/operator and the advertiser, including full legal names, registration numbers, and registered addresses

2. Background: Context of the agreement, brief description of the parties' businesses, and purpose of the advertising arrangement

3. Definitions: Definitions of key terms used throughout the agreement, including technical advertising terms

4. Advertising Services: Detailed description of the advertising services to be provided, including ad types, placement, and delivery methods

5. Term and Renewal: Duration of the agreement and conditions for renewal or extension

6. Payment Terms: Advertising rates, payment schedule, method of payment, and consequences of late payment

7. Performance Metrics: Agreed metrics for measuring advertising performance, including impressions, clicks, or other relevant KPIs

8. Content Requirements: Standards for advertising content, approval process, and compliance with APCON regulations

9. Technical Requirements: Technical specifications for advertisements, including format, size, and delivery requirements

10. Intellectual Property: Rights and permissions regarding advertising content and trademarks

11. Data Protection: Compliance with NDPR and handling of user data in advertising delivery

12. Representations and Warranties: Parties' assurances regarding their authority, content ownership, and compliance with laws

13. Termination: Circumstances and process for ending the agreement, including notice periods

14. General Provisions: Standard legal clauses including governing law, dispute resolution, and notices