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Agreement Between Advertising Agency And Client

Agreement Between Advertising Agency And Client Template for Netherlands

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Key Requirements PROMPT example:

Agreement Between Advertising Agency And Client

"I need an Agreement Between Advertising Agency And Client governed by Dutch law for my technology startup that's hiring a digital marketing agency, with particular focus on social media campaigns and performance metrics, including strict data protection provisions for handling customer data."

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Document background
The Agreement Between Advertising Agency And Client is a vital commercial contract used when a business engages an advertising agency for professional marketing and advertising services in the Netherlands. This document is essential for establishing clear parameters of the business relationship, detailing service expectations, and ensuring compliance with Dutch advertising laws and regulations. It typically covers comprehensive terms including service scope, creative rights, approval processes, compensation, and compliance with Dutch advertising codes and GDPR requirements. The agreement is particularly important in today's complex advertising landscape where campaigns often span multiple channels and involve significant budgets. It provides legal protection for both parties while establishing clear operational guidelines and performance expectations under Dutch jurisdiction.
Suggested Sections

1. Parties: Identification and details of the Advertising Agency and the Client

2. Background: Context of the agreement and brief description of the parties' intention to enter into an advertising services relationship

3. Definitions: Definitions of key terms used throughout the agreement

4. Scope of Services: Detailed description of advertising services to be provided by the Agency

5. Agency Obligations: Key responsibilities and commitments of the Agency

6. Client Obligations: Key responsibilities and commitments of the Client, including provision of materials and approvals

7. Approval Process: Process and timelines for Client review and approval of advertising materials

8. Fees and Payment Terms: Compensation structure, payment schedule, and related financial terms

9. Intellectual Property Rights: Ownership and licensing of creative works and advertising materials

10. Confidentiality: Protection of confidential information exchanged between parties

11. Data Protection: GDPR compliance and data handling requirements

12. Term and Termination: Duration of agreement and conditions for termination

13. Liability and Indemnification: Allocation of risks and responsibilities between parties

14. General Provisions: Standard legal clauses including governing law, notices, and assignment

Optional Sections

1. Media Buying Services: Specific terms for media planning and buying services, if the agency provides these services

2. Digital Marketing Services: Specific terms for digital marketing and online advertising services, if included

3. Performance Metrics: KPIs and performance measurement criteria, if specific metrics are to be tracked

4. Exclusivity: Terms regarding exclusive rights or non-compete provisions, if applicable

5. International Services: Additional terms for cross-border advertising services, if relevant

6. Sub-contractors: Terms governing the use of third-party service providers, if allowed

7. Crisis Management: Procedures for handling advertising-related crises or controversies, if required

Suggested Schedules

1. Schedule A - Scope of Services: Detailed breakdown of specific advertising services to be provided

2. Schedule B - Fee Structure: Detailed pricing, rate cards, and payment terms

3. Schedule C - Service Level Agreement: Specific performance standards and response times

4. Schedule D - Approved Sub-contractors: List of pre-approved third-party service providers

5. Schedule E - Brand Guidelines: Client's branding requirements and guidelines

6. Appendix 1 - Contact Details: Key contacts and escalation matrix for both parties

7. Appendix 2 - Approval Workflow: Detailed process flow for content approval and revision cycles

Authors

Alex Denne

Head of Growth (Open Source Law) @ tiktok³ÉÈË°æ | 3 x UCL-Certified in Contract Law & Drafting | 4+ Years Managing 1M+ Legal Documents | Serial Founder & Legal AI Author

alex.den.21@genieai.co
Relevant legal definitions































Clauses


























Relevant Industries

Retail

Consumer Goods

Financial Services

Technology

Healthcare

Automotive

Entertainment

Food and Beverage

Travel and Tourism

Real Estate

Education

Professional Services

Non-profit Organizations

Telecommunications

Energy

Relevant Teams

Legal

Marketing

Procurement

Finance

Brand Management

Commercial

Business Development

Compliance

Creative Services

Media Planning

Account Management

Relevant Roles

Chief Marketing Officer

Marketing Director

Brand Manager

Procurement Manager

Legal Counsel

Advertising Director

Account Director

Creative Director

Contract Manager

Business Development Manager

Marketing Manager

Agency Relations Manager

Media Director

Commercial Director

Finance Director

Industries







Teams

Employer, Employee, Start Date, Job Title, Department, Location, Probationary Period, Notice Period, Salary, Overtime, Vacation Pay, Statutory Holidays, Benefits, Bonus, Expenses, Working Hours, Rest Breaks,  Leaves of Absence, Confidentiality, Intellectual Property, Non-Solicitation, Non-Competition, Code of Conduct, Termination,  Severance Pay, Governing Law, Entire Agreemen

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