The Dealer Agreement is a crucial commercial contract used when a supplier or manufacturer wants to establish a formal relationship with a dealer who will sell their products in a specific territory. This document is particularly important in the Dutch market, where it must comply with both Dutch national law and EU regulations, especially regarding competition law and commercial relationships. The agreement typically includes detailed provisions on territorial rights, pricing policies, minimum purchase requirements, performance obligations, and intellectual property rights. A well-drafted Dealer Agreement is essential for protecting both parties' interests and ensuring clear understanding of their respective rights and obligations. It's commonly used across various industries where products are sold through dealer networks, from automotive to consumer goods sectors.
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1. Parties: Identification of the supplier and dealer, including full legal names, registration details, and addresses
2. Background: Context of the agreement, brief description of the parties' businesses, and their intentions for entering into the dealer relationship
3. Definitions: Definitions of key terms used throughout the agreement
4. Appointment and Territory: Scope of dealer appointment, territorial rights, and exclusivity provisions if applicable
5. Rights and Obligations of the Supplier: Supplier's commitments regarding product supply, support, training, and marketing
6. Rights and Obligations of the Dealer: Dealer's commitments regarding sales, marketing, customer service, and minimum purchase requirements
7. Products and Pricing: Description of products covered, pricing structure, and price modification procedures
8. Orders and Delivery: Process for placing orders, delivery terms, and acceptance procedures
9. Payment Terms: Payment conditions, credit terms, and invoicing procedures
10. Intellectual Property Rights: Usage rights for trademarks, logos, and other IP, and protection obligations
11. Confidentiality: Protection of confidential information and trade secrets
12. Term and Termination: Duration of agreement, renewal terms, and termination provisions
13. Post-Termination Obligations: Obligations of both parties after agreement termination
14. Governing Law and Jurisdiction: Application of Dutch law and jurisdiction for dispute resolution
15. General Provisions: Standard clauses including force majeure, entire agreement, and amendments
1. Non-Competition: Restrictions on dealer's ability to sell competing products - include when exclusivity is required
2. Performance Targets: Specific sales targets and consequences of non-achievement - include for performance-based relationships
3. Marketing and Promotion: Detailed marketing obligations and cost-sharing - include when specific marketing commitments are required
4. Training Requirements: Specific training obligations for dealer's staff - include for technical or complex products
5. After-Sales Service: Warranty and service obligations - include for products requiring technical support
6. Insurance Requirements: Specific insurance coverage requirements - include for high-value or high-risk products
7. Data Protection: GDPR compliance provisions - include when personal data processing is involved
8. E-commerce Provisions: Online sales regulations and restrictions - include for dealers with online presence
1. Product List: Detailed list of products covered by the agreement, including specifications and prices
2. Territory Description: Detailed description of geographical territory, including any excluded areas
3. Minimum Purchase Requirements: Specific quantities or values of required purchases, if applicable
4. Commission Structure: Detailed breakdown of commission rates and calculation methods
5. Technical Requirements: Technical specifications and standards dealer must maintain
6. Service Level Agreement: Detailed service standards and response times
7. Trademark Usage Guidelines: Specific rules for use of supplier's trademarks and branding
8. Reporting Templates: Standard forms for regular reporting requirements
Relevant legal definitions
Clauses
Relevant Industries
Automotive
Electronics
Industrial Equipment
Consumer Goods
Information Technology
Machinery
Medical Devices
Telecommunications
Construction Equipment
Agricultural Equipment
Sporting Goods
Luxury Goods
Home Appliances
Office Equipment
Relevant Teams
Legal
Commercial
Sales
Business Development
Procurement
Operations
Compliance
Channel Management
Distribution
Contract Management
Relevant Roles
Chief Executive Officer
Commercial Director
Sales Director
Business Development Manager
Legal Counsel
Contract Manager
Procurement Manager
Sales Manager
Channel Manager
Distribution Manager
General Counsel
Chief Commercial Officer
Regional Sales Director
Dealer Development Manager
Commercial Operations Manager
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