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1. Performance Metrics: Specific KPIs and performance evaluation criteria - include when measurable outcomes are crucial

2. Digital Marketing Provisions: Specific terms for digital marketing services - include for online marketing campaigns

3. Third-Party Relationships: Terms governing relationships with subcontractors or third-party service providers

4. Content Approval Process: Detailed procedures for content review and approval - important for strict brand control

5. Marketing Budget Management: Terms for handling and managing marketing budgets - include when provider manages client funds

6. Territory and Exclusivity: Geographic scope and exclusivity terms - include when territorial rights are important

7. Competition Restrictions: Non-compete and non-solicitation clauses - include when protecting market position

8. Crisis Management: Procedures for handling marketing crises or negative publicity - include for high-risk campaigns

1. Schedule A - Service Specifications: Detailed description of marketing services, deliverables, and timelines

2. Schedule B - Fee Structure: Detailed breakdown of fees, costs, and payment terms

3. Schedule C - Brand Guidelines: Client's branding requirements and usage guidelines

4. Schedule D - Performance Metrics: Specific KPIs, targets, and measurement methodologies

5. Schedule E - Approved Marketing Channels: List of approved marketing platforms and channels

6. Schedule F - Key Personnel: List of key team members and their roles

7. Appendix 1 - Compliance Requirements: Specific regulatory requirements and compliance guidelines

8. Appendix 2 - Report Templates: Standard templates for marketing performance reports