The Merchandise Licensing Agreement is a crucial commercial contract used when a brand owner wishes to authorize third parties to produce and sell products featuring their intellectual property in Qatar and potentially other territories. This agreement type is essential for businesses expanding their brand presence through licensed merchandise, requiring careful consideration of Qatar's legal framework, including Law No. 9 of 2002 on Trademarks, Law No. 27 of 2006 (Commercial Law), and relevant consumer protection regulations. The document comprehensively covers intellectual property rights, quality control measures, financial terms, and territorial restrictions, while ensuring compliance with local business practices and regulatory requirements. It's particularly important in Qatar's growing retail and entertainment sectors, where international brands often partner with local entities for merchandise distribution.
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1. Parties: Identification and details of the licensor and licensee
2. Background: Context of the agreement and brief description of the parties' business relationship
3. Definitions: Detailed definitions of key terms used throughout the agreement
4. Grant of License: Scope and nature of the license, including territory, exclusivity, and permitted uses
5. Term and Renewal: Duration of the agreement and conditions for renewal
6. Licensed Products: Detailed description of authorized merchandise and products
7. Quality Control: Standards, approval processes, and quality assurance requirements
8. Royalties and Payments: Financial terms, payment schedules, and reporting requirements
9. Intellectual Property Rights: Protection and ownership of IP, including trademark usage guidelines
10. Approvals Process: Procedures for obtaining approval for product designs and marketing materials
11. Obligations of the Parties: Specific responsibilities of both licensor and licensee
12. Representations and Warranties: Legal assurances from both parties
13. Termination: Grounds and procedures for ending the agreement
14. Post-Termination Obligations: Rights and duties after agreement ends
15. Governing Law and Jurisdiction: Application of Qatar law and dispute resolution procedures
1. Minimum Sales Requirements: Include when specific sales targets are required
2. Sub-licensing Rights: Include when licensee is permitted to sub-license
3. Marketing Obligations: Include when specific marketing commitments are required
4. Export Restrictions: Include for international licensing arrangements
5. Insurance Requirements: Include when specific insurance coverage is mandatory
6. Compliance with Shariah Law: Include when parties require Shariah compliance
7. Change of Control: Include when restrictions on ownership changes are needed
8. Force Majeure: Include when specific force majeure provisions are required
1. Schedule 1 - Licensed Trademarks: Detailed list of licensed trademarks and registration details
2. Schedule 2 - Licensed Products: Comprehensive list and specifications of approved products
3. Schedule 3 - Quality Standards: Detailed quality control specifications and requirements
4. Schedule 4 - Royalty Rates: Detailed breakdown of royalty calculations and payment terms
5. Schedule 5 - Approval Procedures: Step-by-step process for product and marketing approvals
6. Schedule 6 - Territory: Detailed description of licensed territory and any restrictions
7. Appendix A - Brand Guidelines: Visual and brand usage guidelines
8. Appendix B - Reporting Templates: Standard forms for sales and royalty reporting
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