A Co-Sponsorship Agreement is utilized when two or more organizations wish to collaborate in sponsoring a particular event, program, or initiative. This document, governed by Singapore law, outlines how multiple sponsors will share rights, responsibilities, and benefits while maintaining their distinct brand identities. The agreement typically covers financial contributions, intellectual property usage, marketing rights, and exclusivity provisions. It's particularly important in Singapore's commercial landscape where multi-party sponsorships are common in major events and initiatives, requiring careful attention to local regulatory compliance and business practices.
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1. Parties: Identification and details of all sponsoring parties
2. Background: Context of the sponsorship arrangement and relationship between parties
3. Definitions: Key terms used throughout the agreement
4. Sponsorship Rights and Benefits: Detailed description of what each sponsor receives
5. Financial Terms: Payment amounts, schedules, and methods
6. Term and Termination: Duration of agreement and termination provisions
7. Intellectual Property Rights: Usage rights for logos, brands, and other IP
1. Exclusivity Provisions: Used when sponsors require category exclusivity in major sponsorships requiring industry exclusivity
2. Event-Specific Terms: Special provisions when sponsorship relates to specific events
3. Digital Rights: Social media and online presence rights for sponsorships with significant digital components
4. Compliance with Sports Body Regulations: Special provisions for sports-related sponsorships
1. Brand Guidelines: Detailed specifications for logo usage and brand implementation
2. Payment Schedule: Detailed breakdown of payment amounts and dates
3. Sponsorship Benefits Matrix: Detailed list of all sponsorship benefits and their allocation
4. Approval Procedures: Process for obtaining approvals for sponsor-related materials
5. Marketing Rights Schedule: Detailed marketing and promotional rights and restrictions
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