The Title Sponsorship Agreement serves as the cornerstone document for high-value sponsorship arrangements in the United States. It is used when a sponsor seeks to secure premium naming rights and maximum brand visibility for a property, event, or program. The agreement comprehensively addresses intellectual property rights, exclusivity provisions, activation requirements, and compliance with federal and state regulations including trademark law, advertising standards, and consumer protection. This document is particularly crucial for establishing clear parameters around brand usage, sponsor benefits, and mutual obligations while ensuring legal compliance across jurisdictions.
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1. Parties: Identification of the sponsor and rights holder with full legal details
2. Background: Context of the sponsorship arrangement and basic objectives
3. Definitions: Key terms used throughout the agreement including 'Sponsorship Rights', 'Territory', 'Term'
4. Grant of Rights: Detailed specification of sponsorship rights and privileges granted
5. Term and Termination: Duration of agreement and circumstances for early termination
6. Financial Provisions: Sponsorship fees, payment schedule, and related financial terms
7. Intellectual Property Rights: Usage of trademarks, logos, and other IP
8. Obligations of the Parties: Specific responsibilities of both sponsor and rights holder
1. Exclusivity Provisions: Terms regarding category exclusivity - use when sponsor requires industry exclusivity
2. Hospitality Rights: Details of VIP access, tickets, entertainment privileges - use when agreement includes hospitality benefits
3. Digital Rights: Social media, website, and digital content provisions - use when sponsorship includes digital elements
4. Force Majeure: Provisions for unforeseen circumstances - particularly relevant for event-based sponsorships
1. Schedule 1: Rights Package: Detailed listing of all sponsorship rights and benefits
2. Schedule 2: Brand Guidelines: Specifications for logo usage and brand implementation
3. Schedule 3: Payment Schedule: Detailed payment terms and installments
4. Schedule 4: Activation Requirements: Specific promotional activities and activation obligations
5. Schedule 5: Key Performance Indicators: Measurable targets and performance metrics
6. Appendix A: Approved Sponsor Marks: Sponsor's authorized logos and trademarks
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