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Influencer Agreement Contract Template for Austria

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Key Requirements PROMPT example:

Influencer Agreement Contract

"I need an Influencer Agreement Contract for a 6-month exclusive partnership with a lifestyle influencer who will create weekly content for our sustainable fashion brand across Instagram and TikTok, including monthly in-person photoshoots at our Vienna headquarters starting March 2025."

Document background
The Influencer Agreement Contract serves as a crucial legal framework for brands and companies engaging influencers for marketing campaigns in Austria. This document is essential when establishing a formal collaboration with social media influencers for promotional activities, content creation, and brand advocacy. It ensures compliance with Austrian civil law, advertising regulations, e-commerce legislation, and EU data protection requirements (GDPR). The agreement covers essential elements such as scope of services, content requirements, compensation, intellectual property rights, and compliance obligations. It's particularly important given the increasing scrutiny of influencer marketing by Austrian regulatory authorities and the need for transparent advertising disclosures. The document should be used whenever engaging influencers for commercial promotions, whether for one-off campaigns or long-term partnerships, and is adaptable for various platforms including Instagram, YouTube, TikTok, and other social media channels.
Suggested Sections

1. Parties: Identification of the contracting parties: the company/brand and the influencer, including full legal names, addresses, and registration details where applicable

2. Background: Context of the agreement, brief description of the brand, influencer's profile, and general purpose of the collaboration

3. Definitions: Definitions of key terms used throughout the agreement, including 'Content', 'Platform', 'Campaign', 'Deliverables', etc.

4. Scope of Services: Detailed description of the influencer's services, including content type, posting requirements, and campaign participation

5. Content Requirements: Specific requirements for content creation, including brand guidelines, approval processes, and quality standards

6. Posting Schedule and Deliverables: Timeline and frequency of posts, specific deliverables, and performance metrics

7. Compensation and Payment Terms: Fee structure, payment schedule, and any performance-based bonuses

8. Compliance Requirements: Legal compliance obligations, including advertising disclosure requirements and platform-specific guidelines

9. Intellectual Property Rights: Ownership and licensing of content, usage rights, and brand material usage

10. Exclusivity and Non-Compete: Any exclusivity requirements and restrictions on working with competing brands

11. Term and Termination: Duration of the agreement, renewal terms, and termination conditions

12. Confidentiality: Protection of confidential information and trade secrets

13. Representations and Warranties: Mutual assurances regarding authority, capacity, and compliance

14. Liability and Indemnification: Allocation of risks and responsibilities between parties

15. General Provisions: Standard legal clauses including governing law, jurisdiction, and entire agreement

Optional Sections

1. Content Ownership Buy-Out: Additional terms for permanent transfer of content ownership rights, used when the brand wants full ownership of created content

2. Performance Metrics and Reporting: Detailed metrics tracking and reporting requirements, used for performance-based campaigns

3. Crisis Management: Procedures for handling public relations issues or controversial situations, important for high-profile campaigns

4. Travel and Expense Policy: Terms for travel-related expenses and reimbursements, used when campaign requires travel or events

5. Product Placement: Specific requirements for product placement in content, used for product-focused campaigns

6. Creative Control: Detailed terms about creative control and approval rights, used when brand requires strict content oversight

7. Data Protection and Analytics: Additional GDPR compliance terms and analytics sharing requirements, used when campaign involves significant data collection

8. Multi-Platform Distribution: Terms for content distribution across multiple platforms, used for cross-platform campaigns

Suggested Schedules

1. Schedule A - Campaign Brief: Detailed description of the campaign objectives, target audience, and key messages

2. Schedule B - Content Guidelines: Comprehensive brand guidelines, posting requirements, and content specifications

3. Schedule C - Compensation Structure: Detailed breakdown of fees, payment schedules, and performance bonuses

4. Schedule D - Approved Platforms: List of approved social media platforms and specific requirements for each

5. Schedule E - Reporting Templates: Templates for performance reporting and analytics sharing

6. Appendix 1 - Brand Assets: Brand logos, approved hashtags, and other brand materials for use

7. Appendix 2 - Compliance Checklist: Checklist of required disclosures and compliance requirements

8. Appendix 3 - Technical Requirements: Technical specifications for content creation and delivery

Authors

Alex Denne

Head of Growth (Open Source Law) @ tiktok成人版 | 3 x UCL-Certified in Contract Law & Drafting | 4+ Years Managing 1M+ Legal Documents | Serial Founder & Legal AI Author

Relevant legal definitions



















































Clauses









































Relevant Industries

Retail

Fashion and Apparel

Beauty and Cosmetics

Food and Beverage

Technology

Gaming

Travel and Tourism

Health and Wellness

Sports and Fitness

Entertainment

Luxury Goods

Consumer Electronics

Financial Services

Automotive

Education

Sustainable Products

Lifestyle Brands

Relevant Teams

Legal

Marketing

Digital Communications

Social Media

Brand Management

Compliance

Procurement

Content Strategy

Creative

Business Development

Public Relations

Finance

Risk Management

Relevant Roles

Marketing Manager

Brand Manager

Social Media Director

Digital Marketing Specialist

Legal Counsel

Compliance Officer

Influencer Marketing Coordinator

Content Strategy Manager

Campaign Manager

Business Development Manager

Procurement Manager

Contract Administrator

Creative Director

Communications Manager

Brand Partnership Manager

Chief Marketing Officer

Digital Communications Manager

Industries










Teams

Employer, Employee, Start Date, Job Title, Department, Location, Probationary Period, Notice Period, Salary, Overtime, Vacation Pay, Statutory Holidays, Benefits, Bonus, Expenses, Working Hours, Rest Breaks, 聽Leaves of Absence, Confidentiality, Intellectual Property, Non-Solicitation, Non-Competition, Code of Conduct, Termination, 聽Severance Pay, Governing Law, Entire Agreemen

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