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Influencer Marketing Contract Template for Austria

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Key Requirements PROMPT example:

Influencer Marketing Contract

"I need an Influencer Marketing Contract for a 6-month beauty product campaign starting March 2025, involving multiple social media platforms and requiring exclusivity from the influencer in the Austrian cosmetics market."

Document background
The Influencer Marketing Contract serves as a critical legal framework for businesses engaging with social media influencers in the Austrian market. This document is essential when companies seek to formalize their relationships with content creators for promotional activities across social media platforms. It addresses key aspects required under Austrian law, including advertising disclosure requirements, e-commerce regulations, and data protection obligations under GDPR. The contract typically covers content creation specifications, posting schedules, approval processes, compensation structures, and compliance requirements. It's particularly important given the increasing scrutiny of influencer marketing by Austrian regulatory authorities and the need for transparency in digital advertising. The document should be tailored to specific campaign requirements while maintaining compliance with Austrian media laws, consumer protection regulations, and platform-specific guidelines.
Suggested Sections

1. Parties: Identification of the company/brand and the influencer, including their legal status and contact details

2. Background: Context of the agreement and brief description of the parties' business activities

3. Definitions: Key terms used throughout the agreement, including platform-specific terminology

4. Scope of Services: Detailed description of the influencer's obligations, content requirements, and posting schedule

5. Compliance Requirements: Obligations regarding advertising disclosure, transparency requirements under Austrian law, and platform guidelines

6. Content Approval Process: Procedures for content review, approval, and revision requirements

7. Compensation and Payment Terms: Fee structure, payment schedule, and performance-based incentives

8. Intellectual Property Rights: Content ownership, licensing terms, and usage rights for created content

9. Confidentiality: Protection of confidential information and trade secrets

10. Data Protection: GDPR compliance requirements and data handling procedures

11. Term and Termination: Duration of the agreement and termination provisions

12. General Provisions: Standard legal clauses including governing law, jurisdiction, and entire agreement

Optional Sections

1. Exclusivity: Restrictions on working with competing brands - include when exclusive collaboration is required

2. Performance Metrics: Specific KPIs and measurement criteria - include for performance-based agreements

3. Crisis Management: Procedures for handling negative publicity or controversial situations - include for high-profile campaigns

4. Content Archive: Requirements for maintaining content archives - include for long-term partnerships

5. Insurance Requirements: Specific insurance coverage requirements - include for high-value or high-risk campaigns

6. International Usage: Terms for content use in multiple jurisdictions - include for international campaigns

Suggested Schedules

1. Schedule 1 - Content Guidelines: Detailed brand guidelines, content requirements, and posting specifications

2. Schedule 2 - Fee Schedule: Detailed breakdown of compensation, including base fees, bonuses, and payment milestones

3. Schedule 3 - Approved Platforms: List of social media platforms and specific requirements for each

4. Schedule 4 - Reporting Templates: Templates for performance reporting and analytics sharing

5. Schedule 5 - Disclosure Requirements: Specific advertising disclosure requirements under Austrian law and platform policies

6. Appendix A - Sample Content: Examples of approved content types and formats

7. Appendix B - Brand Assets: Brand logos, guidelines, and approved marketing materials

Authors

Alex Denne

Head of Growth (Open Source Law) @ tiktok成人版 | 3 x UCL-Certified in Contract Law & Drafting | 4+ Years Managing 1M+ Legal Documents | Serial Founder & Legal AI Author

Relevant legal definitions



















































Clauses











































Relevant Industries

Retail

Fashion

Beauty and Cosmetics

Technology

Food and Beverage

Entertainment

Gaming

Sports and Fitness

Travel and Tourism

Lifestyle

Consumer Goods

E-commerce

Healthcare and Wellness

Financial Services

Automotive

Education

Relevant Teams

Legal

Marketing

Digital

Social Media

Compliance

Brand Management

Public Relations

Content Creation

Business Development

Contract Administration

Relevant Roles

Marketing Director

Legal Counsel

Brand Manager

Social Media Manager

Digital Marketing Manager

Compliance Officer

Content Strategy Director

Influencer Relations Manager

Marketing Communications Manager

Business Development Manager

Contract Administrator

Chief Marketing Officer

Digital Content Manager

Public Relations Manager

Campaign Manager

Industries










Teams

Employer, Employee, Start Date, Job Title, Department, Location, Probationary Period, Notice Period, Salary, Overtime, Vacation Pay, Statutory Holidays, Benefits, Bonus, Expenses, Working Hours, Rest Breaks, 聽Leaves of Absence, Confidentiality, Intellectual Property, Non-Solicitation, Non-Competition, Code of Conduct, Termination, 聽Severance Pay, Governing Law, Entire Agreemen

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