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Influencer Marketing Contract Template for Indonesia

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Key Requirements PROMPT example:

Influencer Marketing Contract

"I need an Influencer Marketing Contract for a 12-month exclusive partnership starting January 2025 with a lifestyle influencer who will promote our products across Instagram, TikTok, and YouTube, including monthly content requirements and performance-based bonuses."

Document background
The Influencer Marketing Contract serves as a crucial legal framework for businesses engaging with social media influencers in Indonesia's rapidly growing digital marketing landscape. This document is essential when brands wish to establish a formal relationship with influencers for promotional activities on social media platforms. It addresses key aspects required under Indonesian law, including the Electronic Information and Transactions Law (UU ITE), advertising regulations, and consumer protection requirements. The contract typically covers content creation, posting requirements, compensation, intellectual property rights, and mandatory disclosures for sponsored content. It's particularly important given Indonesia's specific regulations regarding digital content and commercial relationships in social media. The document should be used whenever a brand plans to engage an influencer for promotional activities, whether for one-off campaigns or long-term partnerships, ensuring compliance with local regulations while protecting both parties' interests.
Suggested Sections

1. Parties: Identification of the brand/company and the influencer, including their legal details and social media handles

2. Background: Context of the agreement and brief description of the parties' business relationship

3. Definitions: Key terms used throughout the agreement, including platform-specific terminology

4. Scope of Services: Detailed description of the influencer's obligations and deliverables

5. Content Requirements: Specifications for content creation, including brand guidelines and regulatory compliance

6. Approval Process: Procedures for content review and approval before publication

7. Posting Schedule: Timing and frequency of content publication

8. Compensation: Payment terms, including base fees, performance bonuses, and payment schedule

9. Compliance Requirements: Obligations to comply with Indonesian advertising laws and platform guidelines

10. Disclosure Requirements: Rules for disclosing sponsored content as per Indonesian regulations

11. Intellectual Property Rights: Ownership and usage rights of created content

12. Exclusivity and Non-Competition: Restrictions on working with competing brands

13. Term and Termination: Duration of the agreement and conditions for ending it

14. Confidentiality: Protection of sensitive information shared between parties

15. Representations and Warranties: Guarantees made by both parties regarding their capacity and rights

16. Limitation of Liability: Boundaries of each party's legal responsibility

17. Governing Law and Dispute Resolution: Application of Indonesian law and method of resolving disputes

Optional Sections

1. Performance Metrics: Specific KPIs and measurement methods, used when campaign success is tied to measurable outcomes

2. Crisis Management: Procedures for handling PR issues or negative publicity, recommended for high-profile campaigns

3. Content Usage Rights for UGC: Terms for user-generated content management, needed when campaigns involve audience participation

4. International Usage: Terms for content use in multiple jurisdictions, required for global campaigns

5. Agency Involvement: Terms governing relationship with managing agencies, needed when agencies are involved

6. Product Safety Requirements: Special provisions for regulated products like health supplements or financial services

7. Data Protection: Additional privacy terms when campaign involves collecting user data

8. Morality Clause: Behavioral standards and consequences for violations, recommended for long-term partnerships

Suggested Schedules

1. Schedule A - Campaign Brief: Detailed description of the marketing campaign objectives and requirements

2. Schedule B - Content Guidelines: Specific brand guidelines, dos and don'ts, and example content

3. Schedule C - Fee Structure: Detailed breakdown of compensation, including performance bonuses and payment milestones

4. Schedule D - Posting Calendar: Specific dates and times for content publication

5. Schedule E - Compliance Checklist: List of regulatory requirements and platform-specific guidelines

6. Schedule F - Approved Products/Services: List of specific products or services to be promoted

7. Schedule G - Performance Metrics: Detailed KPIs and measurement methodology

8. Appendix 1 - Platform-Specific Requirements: Technical requirements and guidelines for each social media platform

9. Appendix 2 - Required Disclosures: Templates and examples of required sponsorship disclosures

Authors

Alex Denne

Head of Growth (Open Source Law) @ tiktok成人版 | 3 x UCL-Certified in Contract Law & Drafting | 4+ Years Managing 1M+ Legal Documents | Serial Founder & Legal AI Author

Relevant legal definitions













































Clauses









































Relevant Industries

Retail

Fashion and Apparel

Beauty and Cosmetics

Food and Beverage

Technology

Consumer Electronics

Healthcare and Wellness

Financial Services

Entertainment

Gaming

Travel and Tourism

Automotive

Education

E-commerce

Sports and Fitness

Luxury Goods

Relevant Teams

Legal

Marketing

Digital Marketing

Brand Management

Social Media

Compliance

Content Strategy

Public Relations

Business Development

Procurement

Communications

Risk Management

Relevant Roles

Marketing Manager

Digital Marketing Director

Brand Manager

Social Media Manager

Legal Counsel

Compliance Officer

Content Strategy Director

Influencer Relations Manager

Marketing Communications Manager

Brand Partnership Director

Digital Campaign Manager

Chief Marketing Officer

Procurement Manager

Contract Administrator

Business Development Manager

Public Relations Manager

Industries








Teams

Employer, Employee, Start Date, Job Title, Department, Location, Probationary Period, Notice Period, Salary, Overtime, Vacation Pay, Statutory Holidays, Benefits, Bonus, Expenses, Working Hours, Rest Breaks, 聽Leaves of Absence, Confidentiality, Intellectual Property, Non-Solicitation, Non-Competition, Code of Conduct, Termination, 聽Severance Pay, Governing Law, Entire Agreemen

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