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Social Influencer Contract

Social Influencer Contract Template for Indonesia

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Key Requirements PROMPT example:

Social Influencer Contract

"I need a Social Influencer Contract for a 6-month exclusive partnership with a beauty influencer who will create content for Instagram and TikTok, promoting our new skincare line launching in March 2025, with specific requirements for monthly post quotas and performance metrics."

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Document background
The Social Influencer Contract serves as a crucial legal framework for influencer marketing arrangements in Indonesia's rapidly growing digital economy. This document is essential when engaging social media personalities for brand promotion, product endorsements, or ongoing content creation partnerships. It ensures compliance with Indonesian regulations, particularly the Electronic Information and Transactions Law (UU ITE), Consumer Protection Law, and Advertising Ethics Code. The contract typically includes detailed specifications for content creation, posting requirements, compensation structures, and intellectual property rights. It's designed to protect both the brand's interests and the influencer's creative freedom while maintaining transparency in advertising practices. The document has become increasingly important as influencer marketing expands across Indonesian social media platforms and regulatory scrutiny of digital advertising intensifies.
Suggested Sections

1. Parties: Identification of the brand/company and the influencer, including their legal names, addresses, and registration details

2. Background: Context of the agreement, brief description of the brand and influencer's expertise/following

3. Definitions: Key terms used in the agreement including 'Content', 'Platform', 'Campaign', 'Deliverables', 'Sponsored Post', etc.

4. Scope of Services: Detailed description of influencer services, content types, posting frequency, and platform requirements

5. Content Requirements: Guidelines for content creation, brand message alignment, and quality standards

6. Compliance and Disclosures: Requirements for advertising disclosure, compliance with Indonesian laws and platform policies

7. Approval Process: Content review and approval procedures, timelines, and revision processes

8. Compensation: Payment terms, amounts, payment schedule, and any performance-based bonuses

9. Intellectual Property Rights: Ownership and usage rights of created content, brand assets, and licenses

10. Term and Termination: Duration of agreement, renewal terms, and termination conditions

11. Exclusivity and Non-Compete: Restrictions on promoting competing brands or products

12. Representations and Warranties: Guarantees regarding follower authenticity, content originality, and legal compliance

13. Confidentiality: Protection of proprietary information and trade secrets

14. Governing Law: Application of Indonesian law and jurisdiction for dispute resolution

Optional Sections

1. Performance Metrics: Specific KPIs and measurement criteria for campaign success, used when performance-based compensation is included

2. Crisis Management: Procedures for handling negative publicity or content issues, recommended for high-profile campaigns

3. Content Usage Rights: Extended terms for brand's usage of influencer content beyond the campaign period

4. Travel and Expenses: Terms for reimbursement of travel and production costs, needed when physical presence or special production is required

5. Agency Relationship: Additional terms when an agency represents the influencer

6. Morality Clause: Behavioral standards and consequences for reputation damage, important for long-term or high-value partnerships

Suggested Schedules

1. Campaign Brief: Detailed campaign objectives, target audience, key messages, and specific content requirements

2. Content Guidelines: Brand style guide, dos and don'ts, hashtag requirements, and platform-specific guidelines

3. Payment Schedule: Detailed breakdown of payment amounts, dates, and any performance-based incentives

4. Brand Assets: List of provided brand materials, usage guidelines, and any restricted content

5. Reporting Templates: Format and requirements for campaign performance reporting

6. Compliance Checklist: List of required disclosures, regulatory requirements, and platform-specific rules

Authors

Alex Denne

Head of Growth (Open Source Law) @ tiktok成人版 | 3 x UCL-Certified in Contract Law & Drafting | 4+ Years Managing 1M+ Legal Documents | Serial Founder & Legal AI Author

alex.den.21@genieai.co
Relevant legal definitions










































Clauses








































Relevant Industries

Retail

Fashion and Apparel

Beauty and Cosmetics

Food and Beverage

Technology

Entertainment

Gaming

Health and Wellness

Travel and Tourism

Financial Services

Education

Consumer Goods

Lifestyle Products

E-commerce

Digital Services

Relevant Teams

Legal

Marketing

Digital

Brand Management

Social Media

Compliance

Creative

Public Relations

Business Development

Communications

Partnerships

Content Strategy

Relevant Roles

Marketing Manager

Digital Marketing Director

Social Media Manager

Brand Manager

Content Strategy Director

Legal Counsel

Compliance Officer

Influencer Relations Manager

Digital Campaign Manager

Creative Director

Partnership Manager

Business Development Manager

Communications Director

Public Relations Manager

Contract Administrator

Industries








Teams

Employer, Employee, Start Date, Job Title, Department, Location, Probationary Period, Notice Period, Salary, Overtime, Vacation Pay, Statutory Holidays, Benefits, Bonus, Expenses, Working Hours, Rest Breaks, 聽Leaves of Absence, Confidentiality, Intellectual Property, Non-Solicitation, Non-Competition, Code of Conduct, Termination, 聽Severance Pay, Governing Law, Entire Agreemen

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