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Influencer Barter Agreement Template for Indonesia

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Key Requirements PROMPT example:

Influencer Barter Agreement

"I need an Influencer Barter Agreement for a 6-month collaboration with a lifestyle influencer who will receive our premium skincare products in exchange for monthly Instagram posts and Stories, with strict requirements for disclosure of the partnership under Indonesian law."

Document background
The Influencer Barter Agreement is essential for businesses operating in Indonesia's growing digital marketing landscape where non-monetary compensation arrangements are increasingly common. This document is used when a brand wishes to collaborate with social media influencers through a product-for-promotion exchange rather than monetary compensation. It ensures compliance with Indonesian regulations, including the Electronic Information and Transactions Law and advertising guidelines, while protecting both parties' interests. The agreement covers crucial aspects such as content requirements, posting schedules, intellectual property rights, and regulatory compliance, specifically tailored to the Indonesian market's unique characteristics and legal framework. It's particularly relevant given the rapid growth of social media marketing in Indonesia and the need for clear documentation of influencer collaborations.
Suggested Sections

1. Parties: Identification of the brand owner and the influencer, including their legal details and social media handles

2. Background: Context of the agreement, including brief description of the brand and influencer's expertise/following

3. Definitions: Definitions of key terms including 'Deliverables', 'Platform', 'Campaign', 'Products', 'Content', and 'Engagement Metrics'

4. Barter Arrangement: Details of the products/services being exchanged and their approximate market value

5. Influencer Obligations: Specific commitments regarding content creation, posting schedule, and engagement requirements

6. Brand Obligations: Commitments regarding product delivery, support, and information provision

7. Content Requirements: Specific guidelines for content creation, including mandatory disclosures and compliance with Indonesian advertising laws

8. Approval Process: Process for content review and approval before posting

9. Intellectual Property Rights: Ownership and licensing of content, usage rights, and brand material usage

10. Compliance: Requirements for compliance with Indonesian laws, including ITE Law and advertising regulations

11. Term and Termination: Duration of the agreement and conditions for termination

12. Confidentiality: Protection of confidential information shared during the collaboration

13. Dispute Resolution: Process for resolving disputes under Indonesian law

14. General Provisions: Standard legal provisions including notices, amendments, and governing law

Optional Sections

1. Exclusivity: Used when the brand requires the influencer to not promote competing products during the agreement term

2. Performance Metrics: Include when specific engagement or reach targets are required for the barter arrangement

3. Content Boost/Promotion: Used when paid promotion of content is part of the agreement

4. Crisis Management: Include for high-profile influencers or sensitive product categories

5. Data Protection: Required when the collaboration involves collection or sharing of user data

6. Multiple Platform Requirements: Used when content is to be posted across different social media platforms

7. Content Repurposing Rights: Include when brand wants rights to repurpose influencer content for other marketing channels

8. Morality Clause: Used for long-term partnerships or when brand reputation protection is crucial

Suggested Schedules

1. Schedule 1: Product Details: Detailed description of products/services being provided as barter

2. Schedule 2: Content Guidelines: Specific requirements for content creation, including dos and don'ts

3. Schedule 3: Posting Schedule: Timeline and frequency of content posting

4. Schedule 4: Brand Guidelines: Brand style guide, approved hashtags, and messaging requirements

5. Schedule 5: Performance Metrics: Detailed engagement targets and measurement criteria

6. Appendix A: Compliance Checklist: Checklist of required disclosures and regulatory compliance points

7. Appendix B: Content Approval Form: Template for content submission and approval process

8. Appendix C: Platform-Specific Requirements: Specific requirements for different social media platforms

Authors

Alex Denne

Head of Growth (Open Source Law) @ tiktok成人版 | 3 x UCL-Certified in Contract Law & Drafting | 4+ Years Managing 1M+ Legal Documents | Serial Founder & Legal AI Author

Relevant legal definitions









































Clauses




































Relevant Industries

Fashion and Apparel

Beauty and Cosmetics

Food and Beverage

Technology and Electronics

Lifestyle and Wellness

Travel and Hospitality

Gaming and Entertainment

Sports and Fitness

Health and Healthcare

Education and E-learning

Consumer Goods

Luxury Goods

Automotive

Financial Services

Telecommunications

Relevant Teams

Legal

Marketing

Digital Marketing

Social Media

Brand Management

Public Relations

Compliance

Business Development

Content Marketing

Communications

Partnership Management

Relevant Roles

Marketing Manager

Digital Marketing Specialist

Social Media Manager

Brand Manager

Legal Counsel

Compliance Officer

Influencer Marketing Coordinator

Content Marketing Manager

Public Relations Manager

Business Development Manager

Partnership Manager

Community Manager

Campaign Manager

Product Marketing Manager

Digital Communications Manager

Industries









Teams

Employer, Employee, Start Date, Job Title, Department, Location, Probationary Period, Notice Period, Salary, Overtime, Vacation Pay, Statutory Holidays, Benefits, Bonus, Expenses, Working Hours, Rest Breaks, 聽Leaves of Absence, Confidentiality, Intellectual Property, Non-Solicitation, Non-Competition, Code of Conduct, Termination, 聽Severance Pay, Governing Law, Entire Agreemen

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