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Influencer Barter Agreement
"I need an Influencer Barter Agreement for a 6-month collaboration with a lifestyle influencer who will receive our premium skincare products in exchange for monthly Instagram posts and Stories, with strict requirements for disclosure of the partnership under Indonesian law."
1. Parties: Identification of the brand owner and the influencer, including their legal details and social media handles
2. Background: Context of the agreement, including brief description of the brand and influencer's expertise/following
3. Definitions: Definitions of key terms including 'Deliverables', 'Platform', 'Campaign', 'Products', 'Content', and 'Engagement Metrics'
4. Barter Arrangement: Details of the products/services being exchanged and their approximate market value
5. Influencer Obligations: Specific commitments regarding content creation, posting schedule, and engagement requirements
6. Brand Obligations: Commitments regarding product delivery, support, and information provision
7. Content Requirements: Specific guidelines for content creation, including mandatory disclosures and compliance with Indonesian advertising laws
8. Approval Process: Process for content review and approval before posting
9. Intellectual Property Rights: Ownership and licensing of content, usage rights, and brand material usage
10. Compliance: Requirements for compliance with Indonesian laws, including ITE Law and advertising regulations
11. Term and Termination: Duration of the agreement and conditions for termination
12. Confidentiality: Protection of confidential information shared during the collaboration
13. Dispute Resolution: Process for resolving disputes under Indonesian law
14. General Provisions: Standard legal provisions including notices, amendments, and governing law
1. Exclusivity: Used when the brand requires the influencer to not promote competing products during the agreement term
2. Performance Metrics: Include when specific engagement or reach targets are required for the barter arrangement
3. Content Boost/Promotion: Used when paid promotion of content is part of the agreement
4. Crisis Management: Include for high-profile influencers or sensitive product categories
5. Data Protection: Required when the collaboration involves collection or sharing of user data
6. Multiple Platform Requirements: Used when content is to be posted across different social media platforms
7. Content Repurposing Rights: Include when brand wants rights to repurpose influencer content for other marketing channels
8. Morality Clause: Used for long-term partnerships or when brand reputation protection is crucial
1. Schedule 1: Product Details: Detailed description of products/services being provided as barter
2. Schedule 2: Content Guidelines: Specific requirements for content creation, including dos and don'ts
3. Schedule 3: Posting Schedule: Timeline and frequency of content posting
4. Schedule 4: Brand Guidelines: Brand style guide, approved hashtags, and messaging requirements
5. Schedule 5: Performance Metrics: Detailed engagement targets and measurement criteria
6. Appendix A: Compliance Checklist: Checklist of required disclosures and regulatory compliance points
7. Appendix B: Content Approval Form: Template for content submission and approval process
8. Appendix C: Platform-Specific Requirements: Specific requirements for different social media platforms
Authors
Fashion and Apparel
Beauty and Cosmetics
Food and Beverage
Technology and Electronics
Lifestyle and Wellness
Travel and Hospitality
Gaming and Entertainment
Sports and Fitness
Health and Healthcare
Education and E-learning
Consumer Goods
Luxury Goods
Automotive
Financial Services
Telecommunications
Legal
Marketing
Digital Marketing
Social Media
Brand Management
Public Relations
Compliance
Business Development
Content Marketing
Communications
Partnership Management
Marketing Manager
Digital Marketing Specialist
Social Media Manager
Brand Manager
Legal Counsel
Compliance Officer
Influencer Marketing Coordinator
Content Marketing Manager
Public Relations Manager
Business Development Manager
Partnership Manager
Community Manager
Campaign Manager
Product Marketing Manager
Digital Communications Manager
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