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Influencer Collaboration Contract Template for Indonesia

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Key Requirements PROMPT example:

Influencer Collaboration Contract

"I need an Influencer Collaboration Contract for a beauty product launch campaign running from March to May 2025, involving multiple micro-influencers in Indonesia, with specific content requirements for Instagram and TikTok platforms."

Document background
The Influencer Collaboration Contract serves as a crucial legal framework for businesses engaging with social media influencers in the Indonesian market. This document is essential in today's digital marketing landscape, where influencer marketing has become a significant promotional channel. The contract addresses key aspects including content creation, platform-specific requirements, compensation structures, and compliance with Indonesian regulations such as the ITE Law, consumer protection laws, and advertising standards. It's particularly relevant given Indonesia's large social media user base and growing digital economy. The document protects both parties' interests by clearly defining deliverables, payment terms, intellectual property rights, and liability limitations while ensuring adherence to local legal requirements for digital transactions and marketing communications.
Suggested Sections

1. Parties: Identification of the brand/company and the influencer, including registration details for companies and personal/business details for influencers

2. Background: Context of the collaboration, brief description of the brand and influencer's platform/audience

3. Definitions: Key terms used in the agreement including 'Content', 'Platform', 'Campaign', 'Deliverables', 'Performance Metrics'

4. Scope of Services: Detailed description of the influencer's obligations, content requirements, posting schedule, and campaign details

5. Content Guidelines and Approval Process: Specific requirements for content creation, brand guidelines, approval workflows, and revision processes

6. Compensation and Payment Terms: Fee structure, payment schedule, performance bonuses, and payment methods in compliance with Indonesian tax regulations

7. Compliance Requirements: Obligations to comply with Indonesian advertising laws, disclosure requirements, and platform-specific guidelines

8. Intellectual Property Rights: Ownership and licensing of content, usage rights, and brand material permissions

9. Term and Termination: Duration of the agreement, renewal terms, and termination conditions

10. Confidentiality: Protection of confidential information and trade secrets

11. Representations and Warranties: Standard warranties including influencer's authority, content originality, and compliance with laws

12. Liability and Indemnification: Risk allocation between parties and indemnification obligations

13. General Provisions: Standard boilerplate clauses including governing law, dispute resolution, and notices

Optional Sections

1. Exclusivity: Restrictions on working with competing brands - include when requiring category exclusivity

2. Performance Metrics and Reporting: Specific KPIs and reporting requirements - include for performance-based agreements

3. Crisis Management: Procedures for handling negative publicity or controversies - include for high-value or sensitive collaborations

4. Content Usage Rights Extension: Terms for extended use of content beyond initial posting - include when brand wants longer-term content rights

5. Multi-Platform Presence: Requirements for cross-platform posting - include when campaign spans multiple social media platforms

6. Product Safety and Testing: Requirements for product testing and safety compliance - include for beauty, health, or food products

7. Morality Clause: Behavioral standards and consequences of violations - include for long-term or high-profile collaborations

Suggested Schedules

1. Schedule 1: Campaign Brief: Detailed campaign requirements, objectives, target audience, and key messages

2. Schedule 2: Content Specifications: Technical requirements for content, including format, duration, resolution, and platform-specific guidelines

3. Schedule 3: Payment Schedule: Detailed breakdown of payment terms, installments, and performance-based bonuses

4. Schedule 4: Brand Guidelines: Brand style guide, approved hashtags, messaging guidelines, and restricted content

5. Schedule 5: Reporting Templates: Templates for performance reporting and analytics sharing

6. Appendix A: Disclosure Requirements: Required disclosures and hashtags per Indonesian regulations and platform policies

7. Appendix B: Product Information: Detailed product information, key features, and approved claims

Authors

Alex Denne

Head of Growth (Open Source Law) @ tiktok成人版 | 3 x UCL-Certified in Contract Law & Drafting | 4+ Years Managing 1M+ Legal Documents | Serial Founder & Legal AI Author

Relevant legal definitions










































Clauses





































Relevant Industries

Consumer Goods

Fashion and Apparel

Beauty and Cosmetics

Food and Beverage

Technology

Entertainment

Gaming

Health and Wellness

Travel and Hospitality

Financial Services

Education

Automotive

Luxury Goods

Sports and Fitness

E-commerce

Telecommunications

Relevant Teams

Legal

Marketing

Digital Marketing

Social Media

Compliance

Brand Management

Public Relations

Content Strategy

Business Development

Partnerships

Finance

Creative

Communications

Relevant Roles

Marketing Manager

Digital Marketing Director

Social Media Manager

Brand Manager

Legal Counsel

Compliance Officer

Talent Acquisition Manager

Influencer Marketing Specialist

Content Strategy Director

Campaign Manager

Contract Administrator

Chief Marketing Officer

Public Relations Manager

Digital Communications Manager

Business Development Manager

Partnership Manager

Industries









Teams

Employer, Employee, Start Date, Job Title, Department, Location, Probationary Period, Notice Period, Salary, Overtime, Vacation Pay, Statutory Holidays, Benefits, Bonus, Expenses, Working Hours, Rest Breaks, 聽Leaves of Absence, Confidentiality, Intellectual Property, Non-Solicitation, Non-Competition, Code of Conduct, Termination, 聽Severance Pay, Governing Law, Entire Agreemen

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