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Influencer Usage Rights Contract

Influencer Usage Rights Contract Template for Indonesia

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Key Requirements PROMPT example:

Influencer Usage Rights Contract

"I need an Influencer Usage Rights Contract under Indonesian law for a 12-month beauty product campaign starting March 2025, with exclusive rights for the influencer in the cosmetics category and content usage rights across Southeast Asia."

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Document background
The Influencer Usage Rights Contract is essential for businesses engaging with social media influencers in Indonesia's rapidly growing digital marketing landscape. This document is specifically designed to comply with Indonesian regulations, including the Electronic Information and Transactions (ITE) Law, Copyright Law, and advertising standards. It should be used whenever a brand collaborates with influencers for content creation and social media promotion, establishing clear terms for content ownership, usage rights, and compliance requirements. The contract addresses key aspects such as content approval processes, platform-specific requirements, compensation terms, and disclosure obligations under Indonesian law. It's particularly important given Indonesia's strict digital content regulations and the need for transparent influencer marketing practices.
Suggested Sections

1. Parties: Identification of the brand/company and the influencer, including registration/ID numbers and addresses

2. Background: Context of the agreement and brief description of the parties' business relationship

3. Definitions: Key terms used throughout the agreement, including 'Content', 'Platform', 'Campaign', 'Usage Rights'

4. Scope of Services: Detailed description of influencer's obligations and content creation requirements

5. Content Rights and Usage: Specifications of content ownership, licensing terms, and usage rights granted to the brand

6. Approval Process: Content review and approval procedures before publication

7. Platform Requirements: Specific requirements for different social media platforms and content formats

8. Compensation: Payment terms, amounts, and schedule

9. Compliance Requirements: Legal compliance obligations including disclosure requirements and advertising standards

10. Term and Termination: Duration of the agreement and termination conditions

11. Representations and Warranties: Parties' confirmations regarding authority, content ownership, and compliance

12. Confidentiality: Protection of confidential information shared during the collaboration

13. Governing Law and Dispute Resolution: Applicable Indonesian law and dispute resolution procedures

Optional Sections

1. Exclusivity: Restrictions on working with competing brands - include when exclusive rights are required

2. Performance Metrics: Specific KPIs and measurement criteria - include for performance-based agreements

3. Crisis Management: Procedures for handling public relations issues - include for high-profile campaigns

4. Content Storage and Archiving: Requirements for maintaining content archives - include for long-term campaigns

5. Morality Clause: Behavioral standards and consequences - include for family-friendly brands

6. International Usage: Terms for content use in multiple jurisdictions - include for global campaigns

7. Agency Involvement: Terms regarding third-party agency relationships - include when agencies are involved

Suggested Schedules

1. Schedule 1: Content Specifications: Detailed technical requirements for content creation

2. Schedule 2: Campaign Calendar: Timeline of content delivery and posting schedule

3. Schedule 3: Compensation Structure: Detailed breakdown of fees, bonuses, and payment milestones

4. Schedule 4: Brand Guidelines: Specific requirements for brand representation and usage

5. Schedule 5: Platform-Specific Requirements: Detailed requirements for each social media platform

6. Appendix A: Disclosure Requirements: Required advertising disclosures and hashtags

7. Appendix B: Approved Products/Services: List of specific products or services covered by the agreement

Authors

Alex Denne

Head of Growth (Open Source Law) @ tiktok成人版 | 3 x UCL-Certified in Contract Law & Drafting | 4+ Years Managing 1M+ Legal Documents | Serial Founder & Legal AI Author

alex.den.21@genieai.co
Relevant legal definitions








































Clauses











































Relevant Industries

Retail

Fashion and Apparel

Beauty and Cosmetics

Food and Beverage

Technology

Gaming

Health and Wellness

Lifestyle

Travel and Tourism

Entertainment

Consumer Goods

E-commerce

Telecommunications

Financial Services

Automotive

Sports and Fitness

Relevant Teams

Legal

Marketing

Digital Marketing

Social Media

Brand Management

Compliance

Content Creation

Public Relations

Influencer Relations

Creative

Contract Administration

Relevant Roles

Marketing Director

Social Media Manager

Digital Marketing Manager

Brand Manager

Legal Counsel

Compliance Officer

Content Director

Influencer Relations Manager

Digital Rights Manager

Contract Administrator

Marketing Compliance Manager

Creative Director

Campaign Manager

Public Relations Manager

Talent Acquisition Manager

Industries









Teams

Employer, Employee, Start Date, Job Title, Department, Location, Probationary Period, Notice Period, Salary, Overtime, Vacation Pay, Statutory Holidays, Benefits, Bonus, Expenses, Working Hours, Rest Breaks, 聽Leaves of Absence, Confidentiality, Intellectual Property, Non-Solicitation, Non-Competition, Code of Conduct, Termination, 聽Severance Pay, Governing Law, Entire Agreemen

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