The Influencer Marketing Contract serves as a vital legal framework for brands and companies engaging in social media marketing through influencer partnerships in the Netherlands. This document is essential when establishing formal collaborations with content creators and social media personalities for promotional activities. It encompasses key elements such as content specifications, posting requirements, compensation structures, and compliance with Dutch and EU regulations, including the Dutch Advertising Code and GDPR. The contract is particularly relevant in today's digital marketing landscape, where influencer marketing has become a significant advertising channel. It protects both parties' interests by clearly defining responsibilities, deliverables, and legal obligations while ensuring transparency in advertising practices as required by Dutch law.
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Your data doesn't train Genie's AI
You keep IP ownership聽of your docs
1. Parties: Identification of the brand/company and the influencer, including full legal names, addresses, and registration details if applicable
2. Background: Context of the agreement, brief description of the brand and influencer's business/profile
3. Definitions: Key terms used throughout the agreement including 'Campaign', 'Content', 'Platform', 'Deliverables', 'Performance Metrics'
4. Scope of Services: Detailed description of the influencer's obligations, content requirements, and campaign specifications
5. Content Requirements and Guidelines: Specific requirements for content creation, including brand guidelines, messaging requirements, and posting specifications
6. Approval Process: Process for content review and approval before publication
7. Posting Schedule and Deadlines: Timeline for content creation, review, and publication
8. Compensation and Payment Terms: Fee structure, payment schedule, and any performance-based bonuses
9. Compliance and Disclosures: Requirements for advertising disclosure, regulatory compliance, and platform-specific rules
10. Intellectual Property Rights: Ownership and licensing of content, usage rights, and brand material usage
11. Term and Termination: Duration of the agreement and conditions for termination
12. Confidentiality: Protection of confidential information and trade secrets
13. Representations and Warranties: Guarantees regarding authority, non-infringement, and compliance
14. Limitation of Liability: Limitations on parties' liability and indemnification provisions
15. General Provisions: Standard legal provisions including governing law, notices, and amendment procedures
1. Exclusivity: Restrictions on working with competing brands during the contract period
2. Performance Metrics: Specific KPIs and measurement criteria for campaign success
3. Crisis Management: Procedures for handling negative publicity or social media crises
4. Content Usage Rights After Termination: Terms for content usage after the agreement ends
5. Travel and Expenses: Terms for reimbursement of travel and additional expenses
6. Agency Involvement: Terms regarding the involvement of influencer's management or agency
7. Product Provision: Terms for providing products or services to the influencer for promotion
8. Morality Clause: Behavioral standards and consequences for reputation-damaging conduct
1. Campaign Brief: Detailed description of the campaign objectives, target audience, and key messages
2. Content Guidelines: Comprehensive brand guidelines, tone of voice, and visual requirements
3. Posting Schedule: Detailed timeline of deliverables with specific dates and platforms
4. Compensation Schedule: Breakdown of payments, including any performance-based incentives
5. Technical Requirements: Platform-specific technical requirements for content
6. Approved Hashtags and Messaging: List of required and approved hashtags, key messages, and disclosure statements
7. Performance Metrics Template: Template for reporting engagement and performance metrics
8. Compliance Checklist: Checklist of regulatory requirements and platform-specific guidelines
Find the exact document you need
Influencer Collaboration Contract
A Dutch law-governed agreement establishing terms for brand-influencer collaboration, including content requirements, compensation, and compliance obligations.
Download
Social Influencer Contract
A Dutch law-governed agreement between brands and social media influencers for marketing collaboration, ensuring compliance with Netherlands advertising and social media regulations.
Download
Influencer Barter Agreement
Dutch law-governed agreement establishing terms for product/service exchange between brands and influencers in return for social media promotion.
Download
Influencer Talent Agency Contract
A Dutch law-governed agreement between a talent agency and social media influencer establishing representation terms and mutual obligations.
Download
Influencer Marketing Contract
A Dutch law-governed agreement establishing terms for influencer marketing collaborations, including content requirements, compensation, and regulatory compliance.
Download
Influencer Management Contract
Dutch law-governed agreement establishing terms between an influencer and their management representative, covering services, obligations, and compensation.
Download
骋别苍颈别鈥檚 Security Promise
Genie is the safest place to draft. Here鈥檚 how we prioritise your privacy and security.
Your documents are private:
We do not train on your data; 骋别苍颈别鈥檚 AI improves independently
All data stored on Genie is private to your organisation
Your documents are protected:
Your documents are protected by ultra-secure 256-bit encryption
We are ISO27001 certified, so your data is secure
Organizational security:
You retain IP ownership of your documents and their information
You have full control over your data and who gets to see it