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Social Media Management Contract for Australia

Social Media Management Contract Template for Australia

This document is a comprehensive social media management agreement governed by Australian law, designed to establish a professional relationship between a social media service provider and a client. It outlines the scope of social media management services, including content creation, platform management, engagement strategies, and performance reporting. The contract incorporates relevant Australian legislative requirements, including privacy laws, consumer protection, and digital commerce regulations. It addresses key aspects such as intellectual property rights, data protection, performance metrics, and service level agreements, while ensuring compliance with Australian advertising standards and social media platform policies.

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Social Media Management Contract

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What is a Social Media Management Contract?

A Social Media Management Contract is essential for businesses engaging professional social media services in Australia. This document is used when a business wishes to outsource its social media presence to a specialized provider, whether an agency or independent contractor. The contract defines the scope of services, performance expectations, and legal obligations while ensuring compliance with Australian privacy laws, consumer protection regulations, and digital commerce requirements. It includes crucial provisions for content ownership, data protection, crisis management, and performance measurement. The agreement is particularly relevant in today's digital-first business environment, where professional social media management has become critical for business success and brand building. This contract type helps establish clear boundaries, responsibilities, and expectations between the service provider and the client, while protecting both parties' interests under Australian law.

What sections should be included in a Social Media Management Contract?

1. Parties: Identifies the service provider and the client with full legal details

2. Background: Outlines the context and purpose of the agreement

3. Definitions: Defines key terms used throughout the agreement

4. Scope of Services: Detailed description of social media management services to be provided

5. Term and Commencement: Specifies the duration of the agreement and start date

6. Service Provider's Obligations: Lists the specific duties and responsibilities of the social media manager

7. Client's Obligations: Outlines the client's responsibilities and required inputs

8. Fees and Payment Terms: Details the fee structure, payment schedule, and invoicing process

9. Intellectual Property Rights: Addresses ownership and usage rights of content created

10. Confidentiality: Covers treatment of confidential information and trade secrets

11. Privacy and Data Protection: Addresses handling of personal data and compliance with privacy laws

12. Performance Metrics: Defines KPIs and performance measurement criteria

13. Reporting Requirements: Specifies frequency and format of performance reports

14. Termination: Details circumstances and process for contract termination

15. Dispute Resolution: Outlines process for handling disagreements

16. General Provisions: Standard legal clauses including governing law, notices, and amendments

What sections are optional to include in a Social Media Management Contract?

1. Content Creation: Detailed terms for content creation services, including approval processes and revisions

2. Paid Advertising Management: Terms related to managing paid social media advertising campaigns and budgets

3. Crisis Management: Procedures for handling social media crises and emergency response

4. Subcontractor Terms: Rules and conditions for using subcontractors

5. Platform-Specific Terms: Special requirements for specific social media platforms

6. Client Systems Access: Terms for accessing client's internal systems and tools

7. Training and Knowledge Transfer: Provisions for training client's staff on social media management

8. Non-Compete Clause: Restrictions on working with competing businesses

What schedules should be included in a Social Media Management Contract?

1. Schedule A - Service Level Agreement: Detailed metrics, response times, and service standards

2. Schedule B - Fee Schedule: Detailed breakdown of fees, including optional services and additional costs

3. Schedule C - Approved Social Media Platforms: List of platforms covered under the agreement and specific requirements for each

4. Schedule D - Brand Guidelines: Client's branding requirements and style guide for social media

5. Schedule E - Content Calendar Template: Template for planning and scheduling social media content

6. Schedule F - Reporting Template: Standard format for performance reports and analytics

7. Schedule G - Emergency Contact List: Key contacts for crisis management and escalation procedures

8. Appendix 1 - Privacy Policy: Detailed privacy and data protection procedures

9. Appendix 2 - Platform-Specific Requirements: Technical requirements and specifications for each platform

Authors

Alex Denne

Head of Growth (Open Source Law) @ tiktok˰ | 3 x UCL-Certified in Contract Law & Drafting | 4+ Years Managing 1M+ Legal Documents | Serial Founder & Legal AI Author

Jurisdiction

Australia

Publisher

tiktok˰

Document Type

Agreement Contract

Cost

Free to use
Relevant legal definitions




















































Clauses










































Relevant Industries

Retail

Hospitality

Professional Services

Entertainment

Technology

Healthcare

Education

Real Estate

Fashion and Beauty

Food and Beverage

Non-Profit Organizations

Financial Services

Travel and Tourism

Sports and Recreation

Arts and Culture

Relevant Teams

Marketing

Digital

Communications

Legal

Operations

Public Relations

Brand Management

Content Creation

Business Development

Customer Service

Relevant Roles

Marketing Manager

Social Media Manager

Digital Marketing Director

Content Manager

Brand Manager

Communications Director

Business Development Manager

Digital Strategy Manager

Agency Account Manager

Community Manager

Chief Marketing Officer

Digital Communications Manager

Public Relations Manager

Operations Manager

Legal Counsel

Industries








Teams

Employer, Employee, Start Date, Job Title, Department, Location, Probationary Period, Notice Period, Salary, Overtime, Vacation Pay, Statutory Holidays, Benefits, Bonus, Expenses, Working Hours, Rest Breaks,  Leaves of Absence, Confidentiality, Intellectual Property, Non-Solicitation, Non-Competition, Code of Conduct, Termination,  Severance Pay, Governing Law, Entire Agreemen

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