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1. Parties: Identifies and provides full legal details of the sponsor and the sponsored party
2. Background: Sets out the context of the agreement and the parties' intentions
3. Definitions: Defines key terms used throughout the agreement
4. Grant of Sponsorship Rights: Details the sponsorship rights being granted, including use of intellectual property and branding
5. Sponsorship Fees and Benefits: Specifies the financial terms, payment schedule, and any in-kind benefits
6. Term and Termination: Defines the duration of the agreement and circumstances for termination
7. Obligations of Sponsor: Lists the sponsor's responsibilities including payment terms and provision of materials
8. Obligations of Recipient: Details the sponsored party's commitments and deliverables
9. Intellectual Property Rights: Addresses ownership and usage rights of trademarks, logos, and other IP
10. Approval and Quality Control: Sets out the process for approving sponsored content and maintaining quality standards
11. Confidentiality: Protects confidential information shared between parties
12. General Provisions: Contains standard boilerplate clauses including governing law, notices, and assignment
1. Exclusivity: Used when the sponsor requires category exclusivity or other exclusive rights
2. Talent Rights: Needed when the agreement involves rights to use individual personalities or talent
3. Digital Rights: Specific provisions for digital and social media activities when relevant
4. Event-Specific Terms: Include when sponsorship relates to specific events or tournaments
5. Minimum Performance Requirements: Used when specific performance metrics or KPIs are required
6. Force Majeure: Important for event-based sponsorships or when external factors could impact delivery
7. Moral Clauses: Include when reputation management is crucial or when dealing with high-profile parties
8. Insurance Requirements: Needed for high-risk activities or where specific insurance coverage is required
9. Anti-Ambush Marketing: Important for major events or when protecting against unauthorized association
10. Compliance with Sports Body Rules: Required when sponsorship involves regulated sports or sporting bodies
1. Schedule 1 - Sponsorship Benefits: Detailed list of all sponsorship benefits, including specifications for logo placement, advertising opportunities, and other rights
2. Schedule 2 - Brand Guidelines: Technical specifications for use of logos, trademarks, and brand assets
3. Schedule 3 - Payment Schedule: Detailed breakdown of payment amounts, dates, and any conditions precedent
4. Schedule 4 - Approval Process: Step-by-step process for obtaining approvals for sponsored content and activities
5. Schedule 5 - Reporting Requirements: Templates and specifications for required reporting and performance metrics
6. Appendix A - Sponsored Events/Activities: List of specific events, activities, or programs covered by the sponsorship
7. Appendix B - Authorized IP: Comprehensive list of intellectual property authorized for use under the agreement
Sports and Recreation
Entertainment
Media and Broadcasting
Arts and Culture
Education
Charity and Non-Profit
Professional Services
Consumer Goods
Technology
Financial Services
Healthcare
Retail
Automotive
Telecommunications
Legal
Marketing
Business Development
Commercial
Corporate Communications
Events
Sponsorship
Brand Management
Compliance
Finance
Chief Marketing Officer
Marketing Director
Brand Manager
Sponsorship Manager
Legal Counsel
Commercial Director
Business Development Manager
Events Manager
Partnership Manager
Corporate Communications Manager
Sports Marketing Manager
Chief Commercial Officer
Contracts Manager
Compliance Officer
Marketing Coordinator
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