tiktok˰

Sponsorship Agreement for Australia

Sponsorship Agreement Template for Australia

A comprehensive legal document governed by Australian law that establishes and regulates a sponsorship relationship between a sponsor and a sponsored entity. The agreement outlines the rights and obligations of both parties, including financial terms, intellectual property usage, exclusivity provisions, and performance requirements. It incorporates Australian consumer protection and competition laws, addressing specific requirements for advertising standards and commercial relationships while ensuring compliance with relevant industry regulations and tax implications.

Your data doesn't train Genie's AI

You keep IP ownership of your information

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

Download a Standard Template

4.6 / 5
4.8 / 5
Access for free
OR

Alternatively: Run an advanced review of an existing
Sponsorship Agreement

Let tiktok˰'s market-leading legal AI identify missing terms, unusual language, compliance issues and more - in just seconds.

What is a Sponsorship Agreement?

The Sponsorship Agreement is a crucial commercial document used to formalize sponsorship arrangements in Australia, establishing clear terms between parties who wish to enter into a sponsorship relationship. This agreement is essential when one party (the sponsor) provides financial or in-kind support to another party in exchange for specific benefits, typically including marketing rights, brand exposure, or access to particular audiences. The document must comply with Australian legislation, including the Competition and Consumer Act 2010 and relevant advertising standards. It covers key aspects such as sponsorship rights, payment terms, intellectual property usage, exclusivity provisions, and termination conditions. The agreement is particularly important for protecting both parties' interests and ensuring clear deliverables and expectations in the sponsorship relationship.

What sections should be included in a Sponsorship Agreement?

1. Parties: Identifies and provides full legal details of the sponsor and the sponsored party

2. Background: Sets out the context of the agreement and the parties' intentions

3. Definitions: Defines key terms used throughout the agreement

4. Grant of Sponsorship Rights: Details the sponsorship rights being granted, including use of intellectual property and branding

5. Sponsorship Fees and Benefits: Specifies the financial terms, payment schedule, and any in-kind benefits

6. Term and Termination: Defines the duration of the agreement and circumstances for termination

7. Obligations of Sponsor: Lists the sponsor's responsibilities including payment terms and provision of materials

8. Obligations of Recipient: Details the sponsored party's commitments and deliverables

9. Intellectual Property Rights: Addresses ownership and usage rights of trademarks, logos, and other IP

10. Approval and Quality Control: Sets out the process for approving sponsored content and maintaining quality standards

11. Confidentiality: Protects confidential information shared between parties

12. General Provisions: Contains standard boilerplate clauses including governing law, notices, and assignment

What sections are optional to include in a Sponsorship Agreement?

1. Exclusivity: Used when the sponsor requires category exclusivity or other exclusive rights

2. Talent Rights: Needed when the agreement involves rights to use individual personalities or talent

3. Digital Rights: Specific provisions for digital and social media activities when relevant

4. Event-Specific Terms: Include when sponsorship relates to specific events or tournaments

5. Minimum Performance Requirements: Used when specific performance metrics or KPIs are required

6. Force Majeure: Important for event-based sponsorships or when external factors could impact delivery

7. Moral Clauses: Include when reputation management is crucial or when dealing with high-profile parties

8. Insurance Requirements: Needed for high-risk activities or where specific insurance coverage is required

9. Anti-Ambush Marketing: Important for major events or when protecting against unauthorized association

10. Compliance with Sports Body Rules: Required when sponsorship involves regulated sports or sporting bodies

What schedules should be included in a Sponsorship Agreement?

1. Schedule 1 - Sponsorship Benefits: Detailed list of all sponsorship benefits, including specifications for logo placement, advertising opportunities, and other rights

2. Schedule 2 - Brand Guidelines: Technical specifications for use of logos, trademarks, and brand assets

3. Schedule 3 - Payment Schedule: Detailed breakdown of payment amounts, dates, and any conditions precedent

4. Schedule 4 - Approval Process: Step-by-step process for obtaining approvals for sponsored content and activities

5. Schedule 5 - Reporting Requirements: Templates and specifications for required reporting and performance metrics

6. Appendix A - Sponsored Events/Activities: List of specific events, activities, or programs covered by the sponsorship

7. Appendix B - Authorized IP: Comprehensive list of intellectual property authorized for use under the agreement

Authors

Alex Denne

Head of Growth (Open Source Law) @ tiktok˰ | 3 x UCL-Certified in Contract Law & Drafting | 4+ Years Managing 1M+ Legal Documents | Serial Founder & Legal AI Author

Jurisdiction

Australia

Publisher

tiktok˰

Document Type

Agreement Contract

Cost

Free to use
Relevant legal definitions



































Clauses




































Relevant Industries

Sports and Recreation

Entertainment

Media and Broadcasting

Arts and Culture

Education

Charity and Non-Profit

Professional Services

Consumer Goods

Technology

Financial Services

Healthcare

Retail

Automotive

Telecommunications

Relevant Teams

Legal

Marketing

Business Development

Commercial

Corporate Communications

Events

Sponsorship

Brand Management

Compliance

Finance

Relevant Roles

Chief Marketing Officer

Marketing Director

Brand Manager

Sponsorship Manager

Legal Counsel

Commercial Director

Business Development Manager

Events Manager

Partnership Manager

Corporate Communications Manager

Sports Marketing Manager

Chief Commercial Officer

Contracts Manager

Compliance Officer

Marketing Coordinator

Industries








Teams

Employer, Employee, Start Date, Job Title, Department, Location, Probationary Period, Notice Period, Salary, Overtime, Vacation Pay, Statutory Holidays, Benefits, Bonus, Expenses, Working Hours, Rest Breaks,  Leaves of Absence, Confidentiality, Intellectual Property, Non-Solicitation, Non-Competition, Code of Conduct, Termination,  Severance Pay, Governing Law, Entire Agreemen

Find the exact document you need

Unregistered Sale Agreement With Possession

An Australian legal agreement allowing property possession before title transfer, setting out terms and conditions for interim occupation and eventual sale completion.

find out more

Consignment Agreement Form

An Australian-law governed agreement establishing terms for consignment sales arrangements, including commission structures and party responsibilities.

find out more

Business Lease Agreement

An Australian-law governed agreement establishing terms and conditions for commercial property leasing, including rent, maintenance, and usage rights.

find out more

General Tenancy Agreement

An Australian residential lease agreement that establishes the legal framework for property rental, compliant with state tenancy laws.

find out more

Residential Lease Agreement Form

An Australian-compliant residential lease agreement template establishing terms and conditions between landlord and tenant for residential property rental.

find out more

Written Agreement

An Australian law-compliant Written Agreement establishing legally binding terms between parties, suitable for various business relationships and transactions.

find out more

Simple Agreement

An Australian law-compliant Simple Agreement template suitable for various commercial arrangements, featuring essential contract elements and basic protections.

find out more

Side Agreement

An Australian law-governed Side Agreement that modifies or supplements an existing primary agreement between parties.

find out more

Lease Agreement With Option To Purchase

An Australian law-governed agreement combining property lease terms with a future purchase option, suitable for both residential and commercial properties.

find out more

Formal Agreement

Australian law-compliant Formal Agreement template with comprehensive contractual provisions suitable for various commercial relationships.

find out more

Casual Worker Contract

An Australian-compliant casual employment contract template establishing terms and conditions for casual workers under the Fair Work Act 2009.

find out more

Boilerplate Agreement

An Australian law-compliant template agreement establishing standard terms and conditions for business relationships.

find out more

Tooling Agreement

An Australian-law agreement governing the ownership, use, and maintenance of industrial tooling, dies, and specialized equipment between manufacturers and users.

find out more

Representation Agreement

An Australian-law governed agreement establishing the terms and conditions under which a representative may act on behalf of a principal.

find out more

Provisional Agreement

An Australian-law governed temporary contractual arrangement establishing interim terms and conditions between parties while working towards a permanent agreement or short-term objective.

find out more

Preliminary Agreement

An Australian law-governed framework document establishing initial terms and conditions for commercial negotiations, including both binding and non-binding provisions.

find out more

Lease With Option To Buy

An Australian agreement combining a property lease with a future purchase option, governed by Australian property law and regulations.

find out more

Land Agreement Between Two Parties

An Australian legal agreement governing land transfer or use between two parties, compliant with federal and state property laws.

find out more

Common Terms Agreement

An Australian law-governed master agreement establishing standard terms across multiple facility agreements in a syndicated financing arrangement.

find out more

Subordination Agreement Mortgage

An Australian law agreement establishing priority arrangements between multiple mortgage holders over the same property, setting out their respective rights and ranking of security interests.

find out more

Enforceable Contract

Australian-compliant enforceable contract template suitable for various business relationships, incorporating all essential elements required under Australian contract law.

find out more

Basic Contract

A standard Australian-law compliant contract template for establishing basic business agreements between parties.

find out more

Prenuptial Agreement

An Australian Binding Financial Agreement (prenuptial agreement) that outlines financial arrangements between prospective spouses under the Family Law Act 1975.

find out more

Rental Lease Agreement Form

An Australian-compliant legal document establishing the terms and conditions between landlord and tenant for residential property rental.

find out more

Contra Agreement

An Australian legal document governing the exchange of goods or services between parties without monetary payment, compliant with Australian contract law and GST regulations.

find out more

Lease Agreement

An Australian lease agreement governing the terms and conditions for property rental, compliant with federal and state property laws.

find out more

Contractual Agreement

An Australian law-governed agreement establishing formal business relationships between parties, outlining rights, obligations, and terms of engagement.

find out more

Security Agreement Form

An Australian legal document creating a security interest in personal property under the PPSA, detailing terms of security arrangements between secured parties and grantors.

find out more

Labour Contract Agreement For Construction Of House

An Australian-compliant labour contract agreement for residential house construction, outlining construction terms, responsibilities, and legal obligations.

find out more

Business Cooperation Agreement

An Australian law-governed agreement establishing terms for business cooperation between two or more entities.

find out more

Rolling Tenancy Agreement

An Australian periodic residential tenancy agreement that continues indefinitely until terminated by notice from either party, compliant with Australian tenancy laws.

find out more

Lodger Agreement

An Australian legal agreement between a property owner/head tenant and a lodger for shared living arrangements, covering room usage, facilities, payments, and house rules.

find out more

Consulting Agreement

An Australian-law governed agreement establishing terms and conditions for professional consulting services between a consultant and client.

find out more

Intent To Purchase Agreement

An Australian-law governed preliminary agreement outlining the intention to purchase assets, property, or business interests, establishing key transaction terms and conditions.

find out more

Head Of Terms Agreement

An Australian-law governed preliminary agreement outlining key commercial terms between parties, serving as a framework for negotiating definitive agreements.

find out more

Business Contract

Australian business contract template for commercial relationships, compliant with Australian law and adaptable to various business contexts.

find out more

Umbrella Agreement

An Australian law-governed master agreement establishing a framework for ongoing business relationships and future specific agreements between parties.

find out more

Share Purchase Agreement

An Australian law-governed agreement documenting the sale and purchase of shares in a company, including price, warranties, and completion mechanics.

find out more

Rent To Own Agreement Form

An Australian legal agreement establishing terms for a property rent-to-own arrangement, combining rental terms with a future purchase option.

find out more

Consulting Services Agreement

An Australian law agreement governing the provision of professional consulting services, establishing terms, conditions, and obligations between consultant and client.

find out more
See more related templates

ұԾ’s Security Promise

Genie is the safest place to draft. Here’s how we prioritise your privacy and security.

Your documents are private:

We do not train on your data; ұԾ’s AI improves independently

All data stored on Genie is private to your organisation

Your documents are protected:

Your documents are protected by ultra-secure 256-bit encryption

We are ISO27001 certified, so your data is secure

Organizational security:

You retain IP ownership of your documents and their information

You have full control over your data and who gets to see it