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Customer Marketing Agreement Template for Belgium

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Key Requirements PROMPT example:

Customer Marketing Agreement

"I need a Customer Marketing Agreement for my digital marketing agency to provide social media and email marketing services to a Belgian tech company, starting March 2025, with specific provisions for GDPR compliance and data processing across EU countries."

Document background
The Customer Marketing Agreement is designed for use in the Belgian market where a business requires professional marketing services from either an external provider or for formalizing internal marketing arrangements. This document is essential when establishing a structured marketing relationship that involves customer data processing, brand representation, and multi-channel marketing activities. It ensures compliance with Belgian commercial law, EU data protection regulations (GDPR), and specific Belgian regional requirements, including language laws. The agreement typically covers various marketing channels (digital, print, social media), performance metrics, approval processes, and intellectual property rights. It's particularly important for businesses operating in Belgium that need to formalize their marketing arrangements while ensuring regulatory compliance and clear service expectations.
Suggested Sections

1. Parties: Identification of the marketing service provider and the customer, including full legal names and registered addresses

2. Background: Context of the agreement, brief description of the parties' business relationship and intended marketing activities

3. Definitions and Interpretation: Key terms used throughout the agreement, including marketing services, deliverables, customer data, and relevant technical terms

4. Scope of Marketing Services: Detailed description of marketing services to be provided, including types of marketing activities and channels

5. Data Protection and Privacy: GDPR compliance provisions, data processing terms, and privacy obligations

6. Customer Obligations: Customer responsibilities, including provision of materials, approvals, and cooperation

7. Service Provider Obligations: Marketing service provider's commitments, quality standards, and delivery requirements

8. Intellectual Property Rights: Ownership and usage rights for marketing materials, content, and campaigns

9. Fees and Payment Terms: Pricing structure, payment schedule, and invoicing procedures

10. Term and Termination: Duration of the agreement, renewal terms, and termination provisions

11. Confidentiality: Protection of confidential information exchanged during the marketing relationship

12. Liability and Indemnification: Limitation of liability, warranties, and indemnification obligations

13. General Provisions: Standard clauses including governing law, jurisdiction, entire agreement, and amendments

Optional Sections

1. Social Media Marketing: Specific terms for social media management and content creation, used when social media marketing is part of the services

2. Email Marketing: Specific provisions for email marketing campaigns, including compliance with anti-spam legislation, used when email marketing is included

3. Performance Metrics: KPIs and performance measurement criteria, used when specific performance targets are agreed

4. Content Creation and Approval: Detailed process for content creation and approval workflows, used for content-heavy marketing services

5. Third-Party Platforms: Terms relating to the use of third-party marketing platforms or tools, used when specific platforms are part of the service

6. Territory and Language Requirements: Specific provisions for different Belgian regions and language requirements, used for multi-region campaigns

7. Crisis Management: Procedures for handling marketing-related crises or reputation management, used for high-risk or sensitive campaigns

Suggested Schedules

1. Schedule 1 - Service Level Agreement: Detailed service levels, response times, and quality metrics

2. Schedule 2 - Fee Schedule: Detailed breakdown of fees, costs, and payment terms

3. Schedule 3 - Data Processing Agreement: Detailed GDPR-compliant data processing terms and procedures

4. Schedule 4 - Marketing Specifications: Detailed description of marketing deliverables, channels, and campaign specifications

5. Appendix A - Approved Marketing Channels: List of approved marketing channels and platforms

6. Appendix B - Brand Guidelines: Customer's brand guidelines and requirements

7. Appendix C - Campaign Calendar: Planned marketing activities and timeline

8. Appendix D - Reporting Templates: Templates for marketing performance reports and analytics

Authors

Alex Denne

Head of Growth (Open Source Law) @ tiktok成人版 | 3 x UCL-Certified in Contract Law & Drafting | 4+ Years Managing 1M+ Legal Documents | Serial Founder & Legal AI Author

Relevant legal definitions













































Clauses










































Relevant Industries

Retail

E-commerce

Professional Services

Technology

Manufacturing

Financial Services

Healthcare

Consumer Goods

Entertainment

Education

Hospitality

Real Estate

Telecommunications

Automotive

Media and Advertising

Relevant Teams

Legal

Marketing

Compliance

Commercial

Business Development

Brand Management

Digital Marketing

Operations

Procurement

Risk Management

Data Protection

Relevant Roles

Marketing Director

Chief Marketing Officer

Legal Counsel

Commercial Director

Business Development Manager

Marketing Manager

Compliance Officer

Contract Manager

Marketing Operations Manager

Brand Manager

Digital Marketing Manager

Agency Account Manager

Marketing Consultant

General Counsel

Data Protection Officer

Industries








Teams

Employer, Employee, Start Date, Job Title, Department, Location, Probationary Period, Notice Period, Salary, Overtime, Vacation Pay, Statutory Holidays, Benefits, Bonus, Expenses, Working Hours, Rest Breaks, 聽Leaves of Absence, Confidentiality, Intellectual Property, Non-Solicitation, Non-Competition, Code of Conduct, Termination, 聽Severance Pay, Governing Law, Entire Agreemen

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