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Customer Marketing Agreement
"I need a Customer Marketing Agreement for my digital marketing agency to provide social media and email marketing services to a Belgian tech company, starting March 2025, with specific provisions for GDPR compliance and data processing across EU countries."
1. Parties: Identification of the marketing service provider and the customer, including full legal names and registered addresses
2. Background: Context of the agreement, brief description of the parties' business relationship and intended marketing activities
3. Definitions and Interpretation: Key terms used throughout the agreement, including marketing services, deliverables, customer data, and relevant technical terms
4. Scope of Marketing Services: Detailed description of marketing services to be provided, including types of marketing activities and channels
5. Data Protection and Privacy: GDPR compliance provisions, data processing terms, and privacy obligations
6. Customer Obligations: Customer responsibilities, including provision of materials, approvals, and cooperation
7. Service Provider Obligations: Marketing service provider's commitments, quality standards, and delivery requirements
8. Intellectual Property Rights: Ownership and usage rights for marketing materials, content, and campaigns
9. Fees and Payment Terms: Pricing structure, payment schedule, and invoicing procedures
10. Term and Termination: Duration of the agreement, renewal terms, and termination provisions
11. Confidentiality: Protection of confidential information exchanged during the marketing relationship
12. Liability and Indemnification: Limitation of liability, warranties, and indemnification obligations
13. General Provisions: Standard clauses including governing law, jurisdiction, entire agreement, and amendments
1. Social Media Marketing: Specific terms for social media management and content creation, used when social media marketing is part of the services
2. Email Marketing: Specific provisions for email marketing campaigns, including compliance with anti-spam legislation, used when email marketing is included
3. Performance Metrics: KPIs and performance measurement criteria, used when specific performance targets are agreed
4. Content Creation and Approval: Detailed process for content creation and approval workflows, used for content-heavy marketing services
5. Third-Party Platforms: Terms relating to the use of third-party marketing platforms or tools, used when specific platforms are part of the service
6. Territory and Language Requirements: Specific provisions for different Belgian regions and language requirements, used for multi-region campaigns
7. Crisis Management: Procedures for handling marketing-related crises or reputation management, used for high-risk or sensitive campaigns
1. Schedule 1 - Service Level Agreement: Detailed service levels, response times, and quality metrics
2. Schedule 2 - Fee Schedule: Detailed breakdown of fees, costs, and payment terms
3. Schedule 3 - Data Processing Agreement: Detailed GDPR-compliant data processing terms and procedures
4. Schedule 4 - Marketing Specifications: Detailed description of marketing deliverables, channels, and campaign specifications
5. Appendix A - Approved Marketing Channels: List of approved marketing channels and platforms
6. Appendix B - Brand Guidelines: Customer's brand guidelines and requirements
7. Appendix C - Campaign Calendar: Planned marketing activities and timeline
8. Appendix D - Reporting Templates: Templates for marketing performance reports and analytics
Authors
Retail
E-commerce
Professional Services
Technology
Manufacturing
Financial Services
Healthcare
Consumer Goods
Entertainment
Education
Hospitality
Real Estate
Telecommunications
Automotive
Media and Advertising
Legal
Marketing
Compliance
Commercial
Business Development
Brand Management
Digital Marketing
Operations
Procurement
Risk Management
Data Protection
Marketing Director
Chief Marketing Officer
Legal Counsel
Commercial Director
Business Development Manager
Marketing Manager
Compliance Officer
Contract Manager
Marketing Operations Manager
Brand Manager
Digital Marketing Manager
Agency Account Manager
Marketing Consultant
General Counsel
Data Protection Officer
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