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Likeness Agreement

Likeness Agreement Template for Switzerland

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Key Requirements PROMPT example:

Likeness Agreement

"I need a Likeness Agreement for a Swiss fashion brand to use my professional modeling photos across their European marketing campaigns and social media channels from January 2025 to December 2025, with approval rights for each specific use."

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Document background
The Likeness Agreement serves as a crucial legal instrument in Switzerland for managing the commercial use of personal images and attributes while respecting the strong personality rights protection under Swiss law. This document becomes necessary when an individual's likeness is to be used for commercial, promotional, or public purposes, requiring careful balance between commercial interests and personal rights protection. It's particularly relevant in today's digital age where image usage spans multiple platforms and territories. The agreement must comply with Swiss Civil Code Article 28 regarding personality rights and the Federal Act on Data Protection, making it essential for any business or organization seeking to legally use an individual's likeness in Switzerland. The document typically includes detailed provisions for usage rights, restrictions, approval processes, and compensation terms.
Suggested Sections

1. Parties: Identification of the rights holder (person whose likeness is being licensed) and the licensee

2. Background: Context of the agreement and general purpose for the likeness usage

3. Definitions: Key terms including 'Likeness', 'Territory', 'Term', 'Licensed Materials', and 'Permitted Uses'

4. Grant of Rights: Specific permissions granted for use of the likeness, including scope and limitations

5. Usage Restrictions: Explicit limitations on how the likeness may be used, modified, or combined with other content

6. Term and Territory: Duration of the agreement and geographical scope of permitted usage

7. Compensation: Payment terms, including any royalties or one-time fees

8. Approval Rights: Process for obtaining approval for specific uses of the likeness

9. Moral Rights: Protection of the rights holder's moral rights under Swiss law

10. Representations and Warranties: Standard warranties from both parties

11. Termination: Conditions and process for ending the agreement

12. Governing Law and Jurisdiction: Confirmation of Swiss law application and jurisdiction

Optional Sections

1. Digital Rights and Social Media: Specific provisions for digital and social media usage, included when online use is contemplated

2. Merchandising Rights: Additional provisions for commercial merchandise, included when physical products are involved

3. Exclusivity: Terms for exclusive usage rights, included when exclusive rights are being granted

4. Privacy and Data Protection: Enhanced privacy provisions, included when extensive personal data processing is involved

5. Third Party Rights: Provisions for sublicensing or transfer of rights, included when third-party usage is contemplated

6. International Usage: Additional provisions for international use, included when usage extends beyond Switzerland

Suggested Schedules

1. Schedule A - Licensed Materials: Detailed list and copies of specific photographs, images, or recordings covered by the agreement

2. Schedule B - Permitted Uses: Comprehensive list of specific approved uses and contexts

3. Schedule C - Compensation Schedule: Detailed breakdown of payment terms, royalties, and payment schedules

4. Schedule D - Approval Process: Detailed procedures and timeframes for obtaining usage approvals

5. Appendix 1 - Sample Usage Examples: Examples of approved uses and forbidden uses of the likeness

6. Appendix 2 - Technical Specifications: Technical requirements for reproduction of the likeness in different media

Authors

Alex Denne

Head of Growth (Open Source Law) @ tiktok³ÉÈË°æ | 3 x UCL-Certified in Contract Law & Drafting | 4+ Years Managing 1M+ Legal Documents | Serial Founder & Legal AI Author

alex.den.21@genieai.co
Relevant legal definitions






























Clauses
































Relevant Industries

Entertainment

Advertising

Media and Broadcasting

Fashion

Sports

Retail

Digital Marketing

Publishing

Public Relations

E-commerce

Education

Corporate Communications

Relevant Teams

Legal

Marketing

Brand Management

Content Creation

Compliance

Public Relations

Digital Marketing

Creative Services

Talent Management

Commercial Operations

Rights Management

Relevant Roles

Legal Counsel

Marketing Director

Brand Manager

Content Creator

Talent Manager

Advertising Executive

Public Relations Manager

Digital Marketing Manager

Compliance Officer

Model Agent

Photography Director

Creative Director

Social Media Manager

Rights Management Specialist

Commercial Director

Industries






Teams

Employer, Employee, Start Date, Job Title, Department, Location, Probationary Period, Notice Period, Salary, Overtime, Vacation Pay, Statutory Holidays, Benefits, Bonus, Expenses, Working Hours, Rest Breaks,  Leaves of Absence, Confidentiality, Intellectual Property, Non-Solicitation, Non-Competition, Code of Conduct, Termination,  Severance Pay, Governing Law, Entire Agreemen

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