The Master Reseller Agreement is a crucial commercial contract used when a supplier or manufacturer wishes to establish a structured distribution channel through a primary reseller who may have the right to develop a sub-reseller network. This agreement, governed by Swiss law, is particularly important for businesses expanding their market presence while maintaining control over their distribution chain. It typically includes detailed provisions on territorial rights, pricing mechanisms, performance targets, and brand protection measures. The document ensures compliance with Swiss regulatory requirements, including the Swiss Code of Obligations and competition laws, while providing clear guidelines for the business relationship. It's especially relevant for international trade arrangements where Switzerland's neutral and stable legal framework is preferred.
Create a bespoke document in minutes, or upload and review your own.
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Get your first 2 documents free
Your data doesn't train Genie's AI
You keep IP ownership聽of your information
Key Requirements PROMPT example:
Master Reseller Agreement
"I need a Master Reseller Agreement under Swiss law for my software company, giving exclusive rights to a master reseller in the DACH region, with the ability to appoint sub-resellers and including minimum annual purchase commitments of CHF 2 million."
1. Parties: Identification of the supplier/manufacturer and the master reseller, including full legal names and addresses
2. Background: Context of the agreement, business objectives, and relationship structure
3. Definitions: Key terms used throughout the agreement, including Products, Territory, Intellectual Property Rights, etc.
4. Appointment and Territory: Scope of appointment, exclusivity/non-exclusivity, and defined territories
5. Reseller Obligations: Core responsibilities including sales targets, marketing requirements, and customer service standards
6. Supplier Obligations: Support, training, and resources to be provided by the supplier
7. Ordering and Delivery: Process for placing orders, delivery terms, and logistics arrangements
8. Prices and Payment: Pricing structure, payment terms, and commission calculations
9. Intellectual Property Rights: Usage rights for trademarks, branding guidelines, and IP protection
10. Confidentiality: Protection of business information and trade secrets
11. Data Protection: Compliance with Swiss data protection laws and data handling procedures
12. Term and Termination: Duration, renewal terms, and termination grounds
13. Post-Termination: Obligations and rights after agreement ends
14. General Provisions: Standard clauses including notices, amendments, and governing law
1. Sub-Resellers: Include when the master reseller has right to appoint sub-resellers
2. Marketing and Promotion: Include detailed marketing requirements when specific promotional activities are required
3. Training Requirements: Include when specific training programs are mandatory
4. Insurance: Include when specific insurance coverage is required
5. Import/Export: Include for cross-border reseller arrangements
6. Minimum Purchase Requirements: Include when specific purchase quotas apply
7. Service Level Agreement: Include when specific performance metrics are required
8. Audit Rights: Include when supplier requires right to audit reseller's operations
1. Schedule 1 - Products: List of products covered by the agreement
2. Schedule 2 - Territory: Detailed description of authorized sales territories
3. Schedule 3 - Pricing and Commission Structure: Detailed pricing tables and commission calculations
4. Schedule 4 - Service Level Requirements: Specific performance metrics and service standards
5. Schedule 5 - Technical Requirements: Technical specifications and compliance requirements
6. Schedule 6 - Trademark Usage Guidelines: Detailed guidelines for brand and trademark usage
7. Appendix A - Reporting Templates: Standard forms for regular reporting requirements
8. Appendix B - Complaint Handling Procedures: Process for handling customer complaints and escalations
Authors
Relevant legal definitions
Clauses
Relevant Industries
Technology & Software
Manufacturing
Consumer Goods
Electronics
Industrial Equipment
Automotive
Medical Devices
Telecommunications
Construction Materials
Professional Services
Relevant Teams
Legal
Sales
Business Development
Commercial Operations
Partner Relations
Compliance
Supply Chain
Distribution
Contract Administration
International Trade
Relevant Roles
Chief Executive Officer
Commercial Director
Sales Director
Channel Manager
Business Development Manager
Legal Counsel
Contracts Manager
Distribution Manager
Partner Relations Manager
Chief Operating Officer
Procurement Manager
Compliance Officer
General Counsel
Sales Operations Manager
Find the exact document you need
Master Service Agreement (Construction)
Swiss-law governed master agreement for construction services, incorporating Swiss Code of Obligations and SIA standards requirements.
find out more
Master Contract
A Swiss law-governed framework agreement establishing core terms and conditions for future specific agreements between parties.
find out more
MSA Management Services Agreement
Swiss law-governed agreement for management services provision, outlining service scope, responsibilities, and commercial terms.
find out more
Master Software As A Service Agreement
Swiss law-governed master agreement for software as a service (SaaS) provision, outlining service terms, data protection, and operational requirements.
find out more
Master Service Agreement Software
Swiss-law governed Master Service Agreement for software services, providing a framework for ongoing service delivery and compliance.
find out more
Master Franchise Contract
A Swiss law-governed agreement granting master franchise rights and development obligations for a specified territory, including sub-franchising authority.
find out more
Master Service Agreement Oil And Gas
A Swiss law-governed framework agreement establishing terms and conditions for oil and gas services, with work order mechanisms for specific service engagement.
find out more
Master Service Agreement Contract
A Swiss-law governed framework agreement establishing terms and conditions for ongoing service provision between parties, with specific services detailed in subsequent work orders.
find out more
Vendor Master Agreement
A Swiss law-governed master agreement establishing key terms and conditions for ongoing vendor-customer relationships and future transactions.
find out more
Master Factoring Agreement
Swiss law-governed agreement establishing terms for ongoing purchase of accounts receivable between a Factor and Client, including operational procedures and risk allocation.
find out more
Master Client Agreement
A Swiss law-governed framework agreement establishing general terms for ongoing service provision between service providers and clients.
find out more
Master Rental Agreement
A Swiss law-governed framework agreement establishing comprehensive terms and conditions for property rental relationships, compliant with Swiss Code of Obligations and Tenancy Law.
find out more
Master Fee Protection Agreement
A Swiss law-governed agreement establishing comprehensive fee protection mechanisms and security arrangements for professional service relationships.
find out more
Master Subcontract Agreement
Swiss law-governed framework agreement establishing terms for engaging subcontractors through individual work orders.
find out more
Master Partner Agreement
Swiss law-governed agreement establishing the framework for business partnership arrangements, defining rights, obligations, and commercial terms between collaborating entities.
find out more
Master Credit Agreement
A Swiss law-governed agreement establishing the framework for credit facilities between lender and borrower, setting out key terms and conditions for lending arrangements.
find out more
Master Trade Agreement
A Swiss law-governed framework agreement establishing terms and conditions for ongoing trading relationships between commercial parties.
find out more
Master Service Agreement And Statement Of Work
Swiss law-governed framework agreement for ongoing service provision, combining master terms with project-specific work statements.
find out more
Master Reseller Agreement
Swiss law-governed agreement establishing terms for master reseller's distribution rights and obligations for supplier's products.
find out more
Master Netting Agreement
A Swiss law-governed agreement enabling parties to net multiple financial transactions into a single obligation, reducing credit risk exposure and ensuring regulatory compliance.
find out more
Master Vendor Agreement
A Swiss law-governed framework agreement establishing core terms and conditions for ongoing vendor-customer relationships and subsequent purchase orders.
find out more
Master Sale Agreement
A Swiss law-governed framework agreement establishing terms and conditions for ongoing commercial sales transactions between parties.
find out more
Master Supplier Agreement
A Swiss law-governed framework agreement establishing terms and conditions for ongoing supplier relationships and subsequent purchase orders.
find out more
Master Receivables Purchase Agreement
A Swiss law-governed framework agreement for the ongoing purchase and sale of receivables, establishing terms for multiple transactions under a single master agreement.
find out more
Master Framework Agreement
Swiss law-governed framework agreement establishing core terms for ongoing business relationships and future specific agreements.
find out more
Master Distributor Agreement
Swiss law-governed agreement establishing terms between a supplier and master distributor for product distribution rights and obligations.
find out more
Download our whitepaper on the future of AI in Legal
By providing your email address you are consenting to our Privacy Notice.
骋别苍颈别鈥檚 Security Promise
Genie is the safest place to draft. Here鈥檚 how we prioritise your privacy and security.
Your documents are private:
We do not train on your data; 骋别苍颈别鈥檚 AI improves independently
All data stored on Genie is private to your organisation
Your documents are protected:
Your documents are protected by ultra-secure 256-bit encryption
Our bank-grade security infrastructure undergoes regular external audits
We are ISO27001 certified, so your data is secure
Organizational security
You retain IP ownership of your documents
You have full control over your data and who gets to see it
Innovation in privacy:
Genie partnered with the Computational Privacy Department at Imperial College London
Together, we ran a 拢1 million research project on privacy and anonymity in legal contracts
Want to know more?
Visit our for more details and real-time security updates.
Read our Privacy Policy.