Influencer Barter Agreement Template for Denmark

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Key Requirements PROMPT example:

Influencer Barter Agreement

I need an Influencer Barter Agreement under Danish law for a luxury skincare brand, where we'll provide €5000 worth of products in exchange for 12 Instagram posts and 6 TikTok videos over three months, with exclusivity in the skincare category.

What is a Influencer Barter Agreement?

The Influencer Barter Agreement is essential for businesses engaging in product-for-promotion exchanges with social media influencers under Danish jurisdiction. This document has become increasingly important with the rise of influencer marketing and the need to properly document non-monetary compensation arrangements. It ensures compliance with Danish marketing laws, particularly regarding transparency in advertising and proper disclosure of commercial relationships. The agreement covers all aspects of the barter arrangement, from content requirements to intellectual property rights, while addressing specific Danish regulatory requirements for social media advertising. It's particularly relevant for companies seeking to leverage influencer marketing without monetary compensation, while ensuring proper documentation for tax purposes and regulatory compliance.

What sections should be included in a Influencer Barter Agreement?

1. Parties: Identification of the brand/company and the influencer, including business details and social media handles

2. Background: Context of the agreement and brief description of both parties' business/activities

3. Definitions: Key terms used throughout the agreement, including 'Content', 'Platform', 'Campaign', 'Deliverables', etc.

4. Scope of Collaboration: Details of the barter arrangement, including products/services to be exchanged

5. Influencer Obligations: Specific requirements for content creation, posting schedule, and disclosure requirements under Danish law

6. Company Obligations: Details of products/services to be provided to the influencer, including timing and delivery

7. Compliance Requirements: Marketing law compliance, disclosure requirements, and platform-specific guidelines

8. Content Approval Process: Process for review and approval of content before posting

9. Intellectual Property Rights: Ownership and licensing of content, including usage rights and restrictions

10. Term and Termination: Duration of the agreement and termination provisions

11. Confidentiality: Protection of confidential information shared during the collaboration

12. General Provisions: Standard clauses including governing law, jurisdiction, and entire agreement

What sections are optional to include in a Influencer Barter Agreement?

1. Performance Metrics: Specific KPIs and measurement criteria - include when quantitative goals are part of the agreement

2. Exclusivity: Restrictions on working with competing brands - include when exclusive collaboration is required

3. Content Usage Period: Specific timeframes for content usage rights - include when content has limited usage duration

4. Crisis Management: Procedures for handling negative publicity or controversies - include for high-profile collaborations

5. Tax Implications: Specific clauses about tax reporting of barter value - include for high-value exchanges

6. Personal Data Processing: GDPR compliance details - include when personal data processing is involved

7. Agency Involvement: Terms related to agency representation - include when agencies are involved

What schedules should be included in a Influencer Barter Agreement?

1. Product/Service Description: Detailed description of products/services being exchanged

2. Content Requirements: Specific requirements for each piece of content, including format, length, and key messages

3. Posting Schedule: Timeline and frequency of content posting

4. Brand Guidelines: Company's branding requirements and restrictions

5. Disclosure Requirements: Specific language and format for advertising disclosures under Danish law

6. Platform-Specific Requirements: Technical and content requirements for different social media platforms

Authors

Alex Denne

Head of Growth (Open Source Law) @ tiktok��˰� | 3 x UCL-Certified in Contract Law & Drafting | 4+ Years Managing 1M+ Legal Documents | Serial Founder & Legal AI Author

alex.den.21@genieai.co

Relevant legal definitions

Clauses

Relevant Industries

Retail

Fashion

Beauty

Technology

Food and Beverage

Lifestyle

Travel and Tourism

Gaming

Health and Wellness

Sports and Fitness

Entertainment

Consumer Goods

Luxury Goods

E-commerce

Digital Services

Relevant Teams

Legal

Marketing

Social Media

Digital

Compliance

Brand Management

Public Relations

Business Development

Content Creation

Influencer Relations

Commercial

Relevant Roles

Marketing Manager

Social Media Manager

Brand Manager

Legal Counsel

Compliance Officer

Digital Marketing Director

Influencer Marketing Specialist

Content Marketing Manager

PR Manager

Business Development Manager

Commercial Director

Chief Marketing Officer

Partnership Manager

Community Manager

Brand Ambassador Coordinator

Find the exact document you need

Influencer Agreement Contract

A Danish law-governed agreement establishing terms between brands and social media influencers, covering content creation, compensation, and regulatory compliance.

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