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The Online Sales Agreement serves as a fundamental legal framework for businesses engaging in e-commerce activities within Denmark. This document is essential for any company selling products or services online to Danish consumers, ensuring compliance with both Danish national laws and EU regulations. The agreement includes mandatory disclosures required by the Danish E-Commerce Act, consumer protection provisions, GDPR compliance measures, and specific requirements for distance selling. It is designed to protect both the business and consumer interests while maintaining transparency in online transactions. The document should be regularly reviewed and updated to reflect changes in e-commerce regulations and consumer protection laws in Denmark.

1. Parties: Identification of the seller (business) and buyer (consumer), including full legal names, business registration details, and contact information

2. Background: Brief context of the agreement and its purpose in governing online sales transactions

3. Definitions: Definitions of key terms used throughout the agreement, including technical terms related to e-commerce

4. Scope of Agreement: Overview of the products/services covered and the territorial scope of sales

5. Ordering Process: Step-by-step description of how orders are placed, confirmed, and processed

6. Prices and Payment: Pricing information, payment methods, currency, and timing of payments

7. Delivery Terms: Delivery methods, timeframes, costs, and risk transfer points

8. Right of Withdrawal: Consumer's right to withdraw from the purchase within the statutory period (14 days under EU law)

9. Returns and Refunds: Process and conditions for returning products and receiving refunds

10. Warranties and Conformity: Product warranties and compliance with consumer protection laws

11. Personal Data Processing: How customer data is collected, processed, and protected in compliance with GDPR

12. Intellectual Property: Protection of website content, trademarks, and other IP rights

13. Limitation of Liability: Scope and limitations of seller's liability within legal bounds

14. Governing Law and Jurisdiction: Specification of Danish law as governing law and jurisdiction for disputes