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Advertising Sales Contract

Advertising Sales Contract Template for England and Wales

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Key Requirements PROMPT example:

Advertising Sales Contract

"I need an Advertising Sales Contract for a digital marketing campaign running across multiple social media platforms, with specific performance metrics and data protection clauses included, starting from March 2025."

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Document background
The Advertising Sales Contract is essential for businesses engaging in advertising activities within England and Wales. This contract type establishes clear parameters for advertising arrangements, ensuring compliance with UK advertising regulations and industry standards. It typically includes detailed specifications about advertising placement, timing, pricing, and performance metrics, while addressing key aspects such as intellectual property rights, data protection, and regulatory compliance. The document is particularly relevant in today's digital age where advertising spans multiple platforms and requires careful consideration of both traditional and digital advertising regulations.
Suggested Sections

1. Parties: Identification and details of the contracting parties

2. Background: Context and purpose of the agreement

3. Definitions: Key terms used throughout the agreement

4. Scope of Services: Detailed description of advertising services to be provided

5. Payment Terms: Pricing, payment schedule, and billing procedures

6. Term and Termination: Duration of agreement and termination provisions

7. Intellectual Property Rights: Ownership and usage rights of advertising materials

8. Warranties and Representations: Promises made by each party regarding their capabilities and rights

9. Compliance with Laws: Obligations to comply with relevant advertising regulations

Optional Sections

1. Performance Metrics: Specific KPIs and measurement criteria for digital advertising or performance-based campaigns

2. Agency Commission: Commission structure and calculation method when working with advertising agencies

3. Data Protection: Specific data handling and protection requirements when personal data processing is involved

4. Territory Restrictions: Geographical limitations on advertising for international or region-specific campaigns

Suggested Schedules

1. Rate Card: Detailed pricing structure for different advertising services

2. Service Level Agreement: Specific performance standards and metrics

3. Creative Guidelines: Technical specifications and brand guidelines

4. Media Plan: Detailed advertising placement schedule and strategy

5. Data Processing Agreement: Specific terms for handling personal data when processing personal data is involved

Authors

Alex Denne

Head of Growth (Open Source Law) @ tiktok³ÉÈË°æ | 3 x UCL-Certified in Contract Law & Drafting | 4+ Years Managing 1M+ Legal Documents | Serial Founder & Legal AI Author

alex.den.21@genieai.co
Relevant legal definitions






























Clauses


























Relevant Industries
Relevant Teams
Relevant Roles
Industries

Consumer Rights Act 2015: Primary legislation governing consumer rights in the UK, particularly relevant if the advertising contract involves consumer-facing advertising

Business Protection from Misleading Marketing Regulations 2008: Regulations protecting businesses from misleading marketing practices and setting standards for comparative advertising

Consumer Protection from Unfair Trading Regulations 2008: Legislation prohibiting unfair commercial practices and misleading advertising towards consumers

UK Code of Non-broadcast Advertising (CAP Code): Self-regulatory rules for non-broadcast advertising, sales promotion and direct marketing in the UK

UK Code of Broadcast Advertising (BCAP Code): Rules governing broadcast advertising content and standards in the UK

UK General Data Protection Regulation (UK GDPR): Post-Brexit data protection legislation governing the processing of personal data in advertising activities

Data Protection Act 2018: UK's implementation of data protection standards, working alongside UK GDPR

Privacy and Electronic Communications Regulations (PECR): Specific rules for electronic communications, including digital advertising and marketing

Copyright, Designs and Patents Act 1988: Primary legislation protecting intellectual property rights in advertising content

Trade Marks Act 1994: Legislation governing the use and protection of trademarks in advertising

Electronic Commerce Regulations 2002: Rules governing electronic commerce and online advertising activities

Competition Act 1998: Legislation preventing anti-competitive practices in advertising and marketing

Financial Services and Markets Act 2000: Specific regulations for financial services advertising and promotions

Gambling Act 2005: Regulations governing gambling advertising and promotions

Consumer Contracts Regulations 2013: Rules governing distance selling and online contracts, including advertising aspects

Teams

Employer, Employee, Start Date, Job Title, Department, Location, Probationary Period, Notice Period, Salary, Overtime, Vacation Pay, Statutory Holidays, Benefits, Bonus, Expenses, Working Hours, Rest Breaks,  Leaves of Absence, Confidentiality, Intellectual Property, Non-Solicitation, Non-Competition, Code of Conduct, Termination,  Severance Pay, Governing Law, Entire Agreemen

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