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Advertising Sales Contract

Advertising Sales Contract Template for Philippines

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Key Requirements PROMPT example:

Advertising Sales Contract

"I need an Advertising Sales Contract for my digital marketing agency to provide social media advertising services to a retail client, including content creation and analytics reporting, with a 12-month term starting January 2025."

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Document background
The Advertising Sales Contract serves as a crucial legal framework for businesses engaging in advertising activities within the Philippines. This document is essential when a company wishes to purchase advertising services, whether through traditional media, digital platforms, or other advertising channels. The contract ensures compliance with Philippine advertising laws, including the Consumer Act of the Philippines and relevant regulations from the Ad Standards Council. It typically includes detailed specifications for advertising placements, rate cards, performance metrics, and content requirements. The Advertising Sales Contract is particularly important in the current media landscape where advertising spans multiple platforms and requires careful consideration of both traditional and digital advertising requirements, while maintaining compliance with Philippine data privacy laws and consumer protection regulations.
Suggested Sections

1. Parties: Identification of the advertising service provider and the client, including complete legal names, addresses, and registration details

2. Background: Context of the agreement and brief description of the parties' business relationship

3. Definitions: Key terms used throughout the contract, including advertising-specific terminology

4. Scope of Services: Detailed description of advertising services to be provided, including types of advertisements and delivery channels

5. Term and Renewal: Duration of the contract and conditions for renewal or extension

6. Advertising Specifications: Technical requirements, format specifications, and quality standards for advertisements

7. Pricing and Payment Terms: Advertising rates, payment schedule, and billing procedures

8. Approval Process: Procedures for submission, review, and approval of advertising materials

9. Performance Metrics: Agreed-upon metrics for measuring advertising effectiveness and reporting requirements

10. Intellectual Property Rights: Ownership and usage rights of advertising materials and content

11. Representations and Warranties: Parties' assurances regarding advertising content, rights, and compliance with laws

12. Confidentiality: Protection of confidential information shared during the advertising relationship

13. Termination: Conditions and procedures for ending the contract

14. General Provisions: Standard legal clauses including governing law, notices, and dispute resolution

Optional Sections

1. Digital Advertising Terms: Specific terms for online advertising, including tracking, targeting, and data collection requirements

2. Agency Arrangements: Terms specific to cases where advertising agencies are involved as intermediaries

3. Performance Guarantees: Specific guarantees of advertising performance or audience reach, with associated remedies

4. Content Creation Services: Terms for additional creative services if the provider is also creating advertising content

5. Exclusivity Provisions: Terms granting exclusive advertising rights in specific channels or categories

6. Consumer Data Protection: Additional provisions for handling consumer data in targeted advertising campaigns

7. Cross-Platform Integration: Terms for coordinating advertising across multiple platforms or media types

Suggested Schedules

1. Schedule A - Rate Card: Detailed pricing structure for different advertising formats, placements, and time slots

2. Schedule B - Technical Specifications: Detailed technical requirements for advertising materials across different platforms

3. Schedule C - Service Level Agreement: Performance standards, response times, and quality metrics

4. Schedule D - Approved Advertising Locations: List of approved platforms, venues, or channels for advertising placement

5. Schedule E - Creative Guidelines: Specific requirements for advertising content, including brand guidelines

6. Appendix 1 - Reporting Templates: Standard formats for performance reports and analytics

7. Appendix 2 - Compliance Checklist: Checklist ensuring compliance with Philippine advertising laws and regulations

Authors

Alex Denne

Head of Growth (Open Source Law) @ tiktok成人版 | 3 x UCL-Certified in Contract Law & Drafting | 4+ Years Managing 1M+ Legal Documents | Serial Founder & Legal AI Author

alex.den.21@genieai.co
Relevant legal definitions


















































Clauses









































Relevant Industries

Media and Entertainment

Advertising and Marketing

Digital Marketing

Broadcasting

Publishing

E-commerce

Retail

Telecommunications

Financial Services

Consumer Goods

Technology

Travel and Tourism

Relevant Teams

Legal

Marketing

Sales

Procurement

Finance

Compliance

Business Development

Marketing Operations

Brand Management

Digital Marketing

Media Planning

Contract Administration

Relevant Roles

Marketing Director

Advertising Manager

Media Buyer

Legal Counsel

Commercial Director

Sales Director

Business Development Manager

Contract Manager

Compliance Officer

Marketing Operations Manager

Brand Manager

Account Executive

Media Planning Manager

Digital Marketing Manager

Chief Marketing Officer

Procurement Manager

Industries








Teams

Employer, Employee, Start Date, Job Title, Department, Location, Probationary Period, Notice Period, Salary, Overtime, Vacation Pay, Statutory Holidays, Benefits, Bonus, Expenses, Working Hours, Rest Breaks, 聽Leaves of Absence, Confidentiality, Intellectual Property, Non-Solicitation, Non-Competition, Code of Conduct, Termination, 聽Severance Pay, Governing Law, Entire Agreemen

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