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Competition Act 1998: Primary UK legislation governing competition law, prohibiting anti-competitive agreements and abuse of dominant market position. Critical for brand exclusivity agreements to ensure they don't create unfair market restrictions.

Enterprise Act 2002: Legislation providing framework for UK competition and consumer law enforcement, including merger control which may be relevant for brand partnerships.

Trade Marks Act 1994: Governs the registration and protection of trademarks in the UK, essential for brand protection and licensing in exclusivity agreements.

Copyright, Designs and Patents Act 1988: Protects intellectual property rights including brand assets, logos, and creative materials used in brand partnerships.

Unfair Contract Terms Act 1977: Regulates unfair terms in contracts, ensuring balance and fairness in commercial agreements including brand exclusivity deals.

Consumer Rights Act 2015: Protects consumer interests and may apply if the brand exclusivity agreement has direct consumer impact.

Sale of Goods Act 1979: Governs the sale of goods in commercial relationships, relevant if the exclusivity agreement involves product distribution.

Supply of Goods and Services Act 1982: Regulates contracts for the supply of goods and services, important for service aspects of brand agreements.

UK GDPR: Post-Brexit data protection regulation governing how personal data is handled, relevant if the agreement involves customer data sharing.

Data Protection Act 2018: UK's implementation of data protection standards, working alongside UK GDPR to regulate data handling.

Common Law of Contract: Body of case law establishing fundamental principles of contract formation, performance, and enforcement in England and Wales.

ASA Codes: Advertising Standards Authority codes governing marketing communications, crucial for brand promotion and advertising activities.