A Trade Name Licence Agreement is essential when a business wants to permit another entity to use its trade name while maintaining control over its usage and reputation. This agreement, governed by English and Welsh law, typically includes detailed provisions about permitted use, quality standards, territory restrictions, and financial terms. It's particularly relevant for franchise operations, group companies, and brand expansions where maintaining consistent brand standards is crucial. The agreement ensures compliance with UK intellectual property laws while protecting the trade name owner's rights and interests.
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1. Parties: Identification and details of the licensor and licensee
2. Background: Context of the agreement and ownership of the trade name
3. Definitions: Key terms used throughout the agreement
4. Grant of Licence: Scope and nature of the licence granted
5. Term and Termination: Duration of licence and termination provisions
6. Payment Terms: Licence fees, royalties and payment schedules
7. Quality Control: Standards maintenance and inspection rights
1. Sub-licensing Rights: Include when sub-licensing is permitted
2. Territory Restrictions: Include when licence is geographically limited
3. Marketing Requirements: Include when specific marketing obligations exist
4. Improvements: Include when dealing with future modifications to the trade name
1. Trade Name Specifications: Detailed description and representation of the trade name
2. Quality Standards: Detailed quality control requirements and specifications
3. Fee Schedule: Detailed breakdown of fees and payment terms
4. Approved Uses: Specific approved uses and formats of the trade name
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