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Brand Partnership Agreement Template for Hong Kong

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Key Requirements PROMPT example:

Brand Partnership Agreement

"I need a Brand Partnership Agreement governed by Hong Kong law for a collaboration between a luxury fashion brand and a social media platform, focusing on digital content creation and influencer marketing campaigns starting March 2025, with specific provisions for data privacy and content approval processes."

Document background
The Brand Partnership Agreement is a crucial document for businesses seeking to establish strategic brand collaborations in the Hong Kong market. It is commonly used when two or more parties wish to leverage each other's brand equity for mutual benefit, whether through co-branded products, joint marketing initiatives, or shared promotional activities. The agreement must comply with Hong Kong's legal framework, particularly in areas of intellectual property protection, fair trading practices, and competition law. It typically includes detailed provisions for brand usage rights, quality control measures, approval processes, and commercial terms. This document is essential for protecting brand value while enabling effective collaboration, and it's particularly relevant in Hong Kong's dynamic commercial environment where cross-border brand partnerships are common.
Suggested Sections

1. Parties: Identifies and provides full legal details of all parties entering into the agreement

2. Background: Sets out the context of the partnership and each party's business activities

3. Definitions: Defines key terms used throughout the agreement

4. Term and Termination: Specifies the duration of the partnership and conditions for termination

5. Scope of Partnership: Outlines the nature and extent of the collaboration between the parties

6. Brand License: Details the terms of brand usage, including permitted uses and restrictions

7. Intellectual Property Rights: Establishes ownership and usage rights of existing and newly created IP

8. Obligations of the Parties: Lists specific responsibilities and commitments of each party

9. Financial Terms: Details all financial arrangements, including payments, revenue sharing, and costs

10. Quality Control: Sets standards for brand representation and product/service quality

11. Approval Process: Establishes procedures for approving marketing materials and brand usage

12. Confidentiality: Protects confidential information shared during the partnership

13. Representations and Warranties: Contains standard legal promises and assertions by both parties

14. Limitation of Liability: Sets boundaries on parties' legal and financial exposure

15. General Provisions: Contains standard boilerplate clauses including governing law, notices, and assignment

Optional Sections

1. Digital Marketing Terms: Specific provisions for social media and online marketing activities, include when digital promotion is a key component

2. Event-Specific Terms: Details for specific events or promotional activities, include when the partnership involves particular events

3. Data Protection: Detailed data handling and privacy provisions, include when customer data sharing is involved

4. Territory Restrictions: Geographical limitations of the partnership, include for international or region-specific partnerships

5. Minimum Performance Requirements: Specific targets or KPIs, include when performance metrics are crucial

6. Co-Branding Guidelines: Detailed rules for combined brand usage, include for deep brand integrations

7. Exclusivity Provisions: Terms preventing partnerships with competitors, include when exclusivity is required

8. Force Majeure: Provisions for unforeseen circumstances, include for long-term or high-value partnerships

Suggested Schedules

1. Brand Guidelines: Detailed specifications for brand usage, logos, and visual identity

2. Product/Service Specifications: Detailed description of products or services involved in the partnership

3. Financial Schedule: Detailed breakdown of financial terms, payment schedules, and revenue sharing calculations

4. Marketing Plan: Specific marketing activities, timelines, and responsibilities

5. Approval Matrix: Detailed workflow for approvals and response times

6. Key Performance Indicators: Specific metrics and targets for measuring partnership success

7. Contact Details: List of key contacts and escalation procedures

8. Territory Map: Geographical areas covered by the partnership if applicable

Authors

Alex Denne

Head of Growth (Open Source Law) @ tiktok³ÉÈ˰æ | 3 x UCL-Certified in Contract Law & Drafting | 4+ Years Managing 1M+ Legal Documents | Serial Founder & Legal AI Author

Relevant legal definitions

















































Clauses









































Relevant Industries

Retail

Consumer Goods

Fashion & Luxury

Food & Beverage

Entertainment

Sports

Technology

E-commerce

Media & Advertising

Hospitality

Telecommunications

Financial Services

Automotive

Healthcare & Beauty

Relevant Teams

Legal

Marketing

Brand Management

Commercial

Business Development

Partnerships

Intellectual Property

Compliance

Corporate Communications

Digital Marketing

Product Development

Public Relations

Relevant Roles

Brand Manager

Marketing Director

Commercial Director

Legal Counsel

Business Development Manager

Partnerships Manager

Chief Marketing Officer

Licensing Manager

Brand Protection Officer

Head of Partnerships

Commercial Manager

Marketing Manager

Chief Commercial Officer

General Counsel

IP Rights Manager

Industries








Teams

Employer, Employee, Start Date, Job Title, Department, Location, Probationary Period, Notice Period, Salary, Overtime, Vacation Pay, Statutory Holidays, Benefits, Bonus, Expenses, Working Hours, Rest Breaks,  Leaves of Absence, Confidentiality, Intellectual Property, Non-Solicitation, Non-Competition, Code of Conduct, Termination,  Severance Pay, Governing Law, Entire Agreemen

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