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1. Joint Marketing Committee: Establishes a committee to oversee marketing activities - useful for complex, long-term collaborations

2. Performance Metrics: Specific KPIs and measurement criteria - include when performance-based obligations exist

3. Third-Party Contractors: Rules for engaging external agencies or contractors - needed if third-party involvement is anticipated

4. International Marketing: Special provisions for cross-border marketing - include for international campaigns

5. Social Media Guidelines: Specific rules for social media marketing - important for digital-focused campaigns

6. Crisis Management: Procedures for handling marketing-related crises - useful for high-profile campaigns

7. Non-Compete Provisions: Restrictions on competing activities - include when exclusive collaboration is required

1. Schedule 1 - Marketing Activities: Detailed description of specific marketing campaigns and activities

2. Schedule 2 - Brand Guidelines: Specific requirements for use of logos, trademarks, and brand elements

3. Schedule 3 - Budget and Cost Allocation: Detailed breakdown of marketing budgets and cost-sharing arrangements

4. Schedule 4 - Approval Process: Procedures and timelines for approving marketing materials

5. Schedule 5 - Target Markets: Specification of geographic or demographic target markets

6. Appendix A - Authorized Representatives: List of key contacts and authorized decision-makers from each party

7. Appendix B - Marketing Materials: Examples or templates of approved marketing materials

8. Appendix C - Compliance Checklist: Checklist of regulatory requirements and compliance standards