The Preferred Partner Agreement is a strategic commercial document used when organizations wish to establish a formal preferential business relationship under Irish law. It is particularly valuable when companies want to create a privileged partnership that may include exclusive arrangements, preferred pricing, or priority access to products or services. The agreement addresses key aspects such as partnership scope, commercial terms, performance requirements, and compliance with Irish and EU regulations. It is commonly used across various industries where long-term strategic partnerships are valuable, and can be adapted to accommodate different business models and partnership structures. The document typically includes comprehensive provisions for intellectual property protection, data handling, confidentiality, and operational procedures, making it suitable for complex business relationships requiring detailed governance frameworks.
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1. Parties: Identification and details of the contracting parties
2. Background: Context of the agreement and brief description of both parties' businesses
3. Definitions: Definitions of key terms used throughout the agreement
4. Partnership Scope: Details of the preferred partnership arrangement, including any exclusivity provisions
5. Term and Renewal: Duration of the agreement and renewal provisions
6. Partner Obligations: Key responsibilities and commitments of the partner
7. Company Obligations: Key responsibilities and commitments of the company
8. Commercial Terms: Pricing, payment terms, and financial arrangements
9. Performance Metrics: Key performance indicators and evaluation criteria
10. Intellectual Property: IP ownership, usage rights, and restrictions
11. Confidentiality: Protection of confidential information and trade secrets
12. Data Protection: GDPR compliance and data handling requirements
13. Termination: Grounds and process for termination
14. Post-Termination: Obligations and rights after agreement ends
15. General Provisions: Standard legal clauses including governing law, notices, and entire agreement
1. Marketing and Promotion: Terms regarding joint marketing activities and brand usage - include if partnership involves promotional activities
2. Territory: Geographic scope of the partnership - include if partnership is territory-specific
3. Training and Support: Details of training and support provisions - include if technical or operational support is part of the arrangement
4. Insurance: Insurance requirements - include if partnership involves significant operational risks
5. Compliance: Specific regulatory compliance requirements - include if industry-specific regulations apply
6. Change Control: Process for managing changes to services or deliverables - include if partnership involves project delivery
7. Service Levels: Detailed service level requirements - include if partnership involves service delivery
8. Dispute Resolution: Specific dispute resolution procedures - include if standard court jurisdiction is not preferred
1. Schedule 1 - Commercial Terms: Detailed pricing, payment terms, and commercial arrangements
2. Schedule 2 - Performance Metrics: Detailed KPIs and measurement criteria
3. Schedule 3 - Services Description: Detailed description of services or products covered by the partnership
4. Schedule 4 - Technical Requirements: Technical specifications and requirements
5. Schedule 5 - Operational Procedures: Day-to-day operational procedures and processes
6. Appendix A - Contact Details: Key contacts and escalation procedures
7. Appendix B - Approved Sub-contractors: List of approved sub-contractors if applicable
8. Appendix C - Brand Guidelines: Guidelines for brand usage and marketing materials
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