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Marketing Support Agreement

Marketing Support Agreement Template for India

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Key Requirements PROMPT example:

Marketing Support Agreement

"I need a Marketing Support Agreement for my tech startup to engage a digital marketing agency starting January 2025, with a focus on social media marketing and content creation services, ensuring compliance with Indian IT laws and data protection requirements."

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Document background
The Marketing Support Agreement is essential for businesses in India seeking to formalize their marketing service relationships. This document is typically used when a company engages external marketing expertise, whether from an agency or independent consultant. It covers crucial aspects such as service scope, deliverables, performance metrics, and compliance with Indian advertising and consumer protection laws. The agreement is designed to protect both parties' interests while ensuring clear communication channels, reporting structures, and quality standards. It's particularly relevant in today's digital age where marketing activities span multiple channels and require careful consideration of data protection and digital advertising regulations under Indian law.
Suggested Sections

1. Parties: Identification of the service provider and client, including registered addresses and company details

2. Background: Context of the agreement and brief description of the parties' business relationship

3. Definitions: Definition of key terms used throughout the agreement

4. Scope of Services: Detailed description of marketing support services to be provided

5. Service Provider's Obligations: Specific responsibilities and commitments of the marketing service provider

6. Client's Obligations: Client's responsibilities, including provision of materials and approvals

7. Fees and Payment Terms: Pricing structure, payment schedule, and billing procedures

8. Intellectual Property Rights: Ownership and usage rights of marketing materials and content

9. Confidentiality: Protection of confidential information and trade secrets

10. Term and Termination: Duration of agreement and conditions for termination

11. Performance Metrics: KPIs and measurement criteria for marketing services

12. Reporting and Review: Reporting requirements and performance review procedures

13. Warranties and Representations: Standard warranties regarding service quality and compliance

14. Limitation of Liability: Limits on liability and indemnification provisions

15. General Provisions: Standard boilerplate clauses including notices, amendment procedures, and governing law

Optional Sections

1. Digital Marketing Services: Specific provisions for digital marketing, including social media and online advertising

2. Data Protection and Privacy: Specific clauses for handling personal data in marketing activities

3. International Marketing: Provisions for cross-border marketing activities and compliance

4. Crisis Management: Procedures for handling marketing-related crisis situations

5. Influencer Marketing: Terms specific to engaging and managing influencers

6. Event Marketing: Provisions specific to organizing and managing marketing events

7. Territory-Specific Requirements: Special provisions for different geographical territories

8. Third-Party Vendor Management: Terms for managing relationships with additional marketing vendors

9. Brand License: Specific terms for brand usage if extensive brand licensing is involved

Suggested Schedules

1. Schedule 1 - Service Description: Detailed specification of marketing services and deliverables

2. Schedule 2 - Fee Schedule: Detailed breakdown of fees, rates, and payment terms

3. Schedule 3 - Brand Guidelines: Client's branding requirements and usage guidelines

4. Schedule 4 - Performance Metrics and KPIs: Detailed metrics for measuring marketing performance

5. Schedule 5 - Approved Marketing Channels: List of approved marketing channels and platforms

6. Schedule 6 - Reporting Templates: Standard templates for regular marketing reports

7. Schedule 7 - Contact Details: Key personnel and escalation matrix for both parties

8. Appendix A - Compliance Checklist: Marketing compliance requirements and regulatory guidelines

Authors

Alex Denne

Head of Growth (Open Source Law) @ tiktok³ÉÈË°æ | 3 x UCL-Certified in Contract Law & Drafting | 4+ Years Managing 1M+ Legal Documents | Serial Founder & Legal AI Author

alex.den.21@genieai.co
Relevant legal definitions



































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Relevant Industries

Retail

E-commerce

Technology

Financial Services

Healthcare

Consumer Goods

Entertainment

Hospitality

Education

Professional Services

Manufacturing

Real Estate

Telecommunications

Automotive

Food and Beverage

Relevant Teams

Marketing

Legal

Procurement

Business Development

Brand Management

Digital Marketing

Content Creation

Social Media

Marketing Analytics

Creative Services

Client Services

Compliance

Finance

Relevant Roles

Chief Marketing Officer

Marketing Director

Brand Manager

Marketing Manager

Digital Marketing Manager

Content Marketing Manager

Marketing Consultant

Business Development Manager

Agency Account Manager

Procurement Manager

Legal Counsel

Contract Manager

Marketing Operations Manager

Social Media Manager

Marketing Analytics Manager

Industries








Teams

Employer, Employee, Start Date, Job Title, Department, Location, Probationary Period, Notice Period, Salary, Overtime, Vacation Pay, Statutory Holidays, Benefits, Bonus, Expenses, Working Hours, Rest Breaks,  Leaves of Absence, Confidentiality, Intellectual Property, Non-Solicitation, Non-Competition, Code of Conduct, Termination,  Severance Pay, Governing Law, Entire Agreemen

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