The Influencer Partnership Agreement is designed for use in the Singapore market where influencer marketing is subject to specific regulatory requirements including the Singapore Code of Advertising Practice and ASAS Guidelines. This document is essential when establishing commercial relationships with social media influencers, ensuring compliance with local advertising standards, data protection laws, and digital content regulations. It covers key aspects such as content ownership, sponsored post disclosures, payment terms, and performance metrics, while addressing Singapore-specific legal requirements for digital marketing and electronic transactions.
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Key Requirements PROMPT example:
Influencer Partnership Agreement
"I need an Influencer Partnership Agreement for engaging a lifestyle blogger to promote our new skincare product line in Singapore, with a six-month campaign starting January 2025 and specific content requirements for Instagram and TikTok posts."
1. Parties: Identifies the contracting parties and their details
2. Background: Explains context and purpose of the agreement
3. Definitions: Defines key terms used throughout the agreement
4. Scope of Services: Details the influencer's obligations and deliverables
5. Compensation: Payment terms, amounts, and schedule
6. Content Requirements: Specifications for content creation and posting
7. Compliance Obligations: Legal and regulatory compliance requirements including PDPA, ASAS guidelines, and advertising standards
8. Term and Termination: Duration and termination provisions
9. Intellectual Property Rights: Content ownership and licensing terms under Singapore Copyright Act
1. Exclusivity: Restrictions on working with competitors during the agreement term
2. Performance Metrics: Specific KPIs and measurement criteria for campaign success
3. Morality Clause: Behavioral standards and reputation protection provisions
4. International Rights: Cross-border content usage rights and jurisdictional considerations
1. Content Guidelines: Detailed content creation and posting requirements including brand guidelines
2. Payment Schedule: Detailed breakdown of payment terms, milestones, and performance-based compensation
3. Brand Guidelines: Company branding requirements and restrictions for content creation
4. Disclosure Requirements: Specific requirements for sponsored content disclosure as per ASAS guidelines
5. Performance Metrics Schedule: Detailed KPIs, measurement methodology, and reporting requirements
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