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This Social Media Advertising Contract is designed for use in the Austrian market when establishing a formal agreement between social media advertising service providers and their clients. The document is particularly relevant in today's digital marketing landscape where businesses increasingly rely on social media platforms for advertising and brand promotion. It incorporates requirements from Austrian legislation including the E-Commerce Act (ECG), Data Protection Act (DSG), and Media Act (MedienG), while ensuring compliance with EU regulations such as GDPR. The contract covers crucial elements such as campaign specifications, performance metrics, content approval processes, data protection measures, and payment terms. It's structured to protect both parties' interests while maintaining flexibility for various social media platforms and campaign types. This document is essential for businesses seeking to formalize their social media advertising arrangements while ensuring legal compliance in the Austrian jurisdiction.

1. Parties: Identification of the service provider (advertising agency/marketer) and the client, including full legal names, registration numbers, and addresses

2. Background: Context of the agreement, including the client's desire for social media advertising services and the service provider's expertise and capabilities

3. Definitions: Key terms used throughout the agreement, including specific social media platforms, advertising terms, metrics, and technical terminology

4. Scope of Services: Detailed description of the social media advertising services to be provided, including platforms, campaign types, and deliverables

5. Campaign Parameters: Specific details about advertising campaigns, including target audience, geographic regions, timeline, and campaign objectives

6. Fees and Payment Terms: Pricing structure, payment schedule, advertising budget allocation, and agency fees

7. Approval Process: Procedures for content approval, revision cycles, and timeline for client feedback

8. Performance Metrics: Defined KPIs, reporting requirements, and measurement criteria for campaign success

9. Intellectual Property Rights: Ownership and usage rights for campaign content, creative materials, and client assets

10. Data Protection and Privacy: GDPR compliance, data handling procedures, and privacy protection measures

11. Confidentiality: Protection of confidential information exchanged during the campaign

12. Term and Termination: Duration of the agreement and conditions for termination

13. General Provisions: Standard legal clauses including governing law, jurisdiction, and entire agreement