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1. Performance Metrics: Specific KPIs and performance measurement criteria - include when quantifiable metrics are part of the agreement

2. Social Media Management: Specific provisions for social media services - include when social media management is part of the scope

3. Content Creation: Detailed provisions for content creation and ownership - include when content creation is a key service

4. Agency of Record: Exclusive agency provisions - include when the agreement is for exclusive marketing services

5. Subcontractors: Rules for engaging third-party contractors - include when subcontracting is permitted

6. International Marketing: Provisions for cross-border marketing activities - include for international campaigns

7. Crisis Management: Procedures for handling marketing-related crises - include for high-profile campaigns

8. Budget Management: Detailed budget control procedures - include for agreements with significant media buying components

1. Schedule 1 - Scope of Services: Detailed breakdown of specific marketing services and deliverables

2. Schedule 2 - Fee Schedule: Detailed pricing, payment terms, and rate cards

3. Schedule 3 - Service Levels: Performance standards and response times

4. Schedule 4 - Brand Guidelines: Client's branding requirements and usage guidelines

5. Schedule 5 - Approved Subcontractors: List of pre-approved third-party service providers

6. Appendix A - Campaign Brief: Initial marketing campaign requirements and objectives

7. Appendix B - Reporting Templates: Standard formats for performance and activity reporting

8. Appendix C - Personnel: Key team members and their roles