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1. Performance Metrics: Specific KPIs and measurement criteria - include when parties want to track specific marketing outcomes

2. Revenue Sharing: Terms for sharing revenue from joint marketing efforts - include when collaboration involves direct revenue generation

3. Exclusivity: Restrictions on partnering with competitors - include when parties require exclusive arrangements

4. Social Media Guidelines: Specific rules for social media marketing - include when collaboration heavily involves social media

5. Crisis Management: Procedures for handling PR issues - include for high-profile or sensitive marketing campaigns

6. Joint Marketing Committee: Structure and governance of joint marketing team - include for complex, long-term collaborations

1. Schedule A - Marketing Materials: List of approved marketing materials and brand guidelines

2. Schedule B - Campaign Calendar: Timeline and schedule of marketing activities

3. Schedule C - Budget Allocation: Detailed breakdown of marketing budget and cost sharing

4. Schedule D - Approved Channels: List of approved marketing channels and platforms

5. Schedule E - Brand Guidelines: Detailed brand usage guidelines and restrictions

6. Schedule F - Contact Details: Key personnel and approval contact information

7. Appendix 1 - Data Processing Agreement: GDPR-compliant data processing terms

8. Appendix 2 - Performance Metrics Template: Template for tracking and reporting marketing performance