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Cross Marketing Agreement Template for Singapore

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Key Requirements PROMPT example:

Cross Marketing Agreement

"Need a Cross Marketing Agreement for a collaboration between our fintech company and a major e-commerce platform in Singapore, focusing on joint digital marketing campaigns and revenue sharing, with specific provisions for customer data protection under PDPA."

What is a Cross Marketing Agreement?

The Cross Marketing Agreement is essential for businesses seeking to establish formal collaborative marketing arrangements in Singapore. This document is particularly relevant when companies wish to leverage each other's market presence, customer base, or marketing channels. The agreement addresses crucial elements including scope of marketing activities, brand usage rights, data protection compliance under Singapore's PDPA, revenue sharing mechanisms, and performance metrics. It's designed to protect both parties' interests while ensuring compliance with Singapore's advertising standards and consumer protection regulations.

What sections should be included in a Cross Marketing Agreement?

1. Parties: Identification and details of the contracting parties

2. Background: Context and purpose of the cross-marketing arrangement

3. Definitions: Key terms used throughout the agreement

4. Scope of Marketing Collaboration: Detailed description of marketing activities and responsibilities

5. Term and Termination: Duration of agreement and termination provisions

6. Intellectual Property Rights: Usage rights and protection of brands and marketing materials

7. Confidentiality: Protection of sensitive information exchanged during collaboration

What sections are optional to include in a Cross Marketing Agreement?

1. Performance Metrics: Specific KPIs and measurement criteria for marketing activities

2. Revenue Sharing: Financial arrangements and revenue distribution between parties

3. Data Protection: PDPA compliance measures and data handling procedures

4. Territory Restrictions: Geographical limitations and territorial scope of marketing activities

What schedules should be included in a Cross Marketing Agreement?

1. Marketing Plan: Detailed marketing strategy, timeline, and implementation plan

2. Brand Guidelines: Specifications for brand usage and marketing materials

3. Budget Allocation: Breakdown of marketing expenses and cost sharing arrangements

4. Approved Marketing Materials: Pre-approved templates, content examples, and marketing collateral

Authors

Alex Denne

Head of Growth (Open Source Law) @ tiktok成人版 | 3 x UCL-Certified in Contract Law & Drafting | 4+ Years Managing 1M+ Legal Documents | Serial Founder & Legal AI Author

Relevant legal definitions



























Clauses






























Industries

Contract Law (Chapter 53): Primary legislation governing contractual relationships and agreements in Singapore, providing the fundamental legal framework for the cross-marketing agreement.

Electronic Transactions Act (Chapter 88): Governs electronic transactions and digital contracts, particularly relevant for digital marketing activities and online agreements.

Personal Data Protection Act 2012 (PDPA): Comprehensive data protection law governing the collection, use, disclosure and care of personal data, crucial for marketing activities involving customer data.

Singapore Code of Advertising Practice (SCAP): Guidelines for advertising standards and practices in Singapore, ensuring ethical marketing communications.

Spam Control Act (Chapter 311A): Regulates the sending of unsolicited commercial messages and spam, important for email and digital marketing campaigns.

Broadcasting Act (Chapter 28): Regulates broadcasting services and content, relevant for marketing activities involving broadcast media.

Consumer Protection (Fair Trading) Act: Protects consumers against unfair practices and ensures fair trading standards in marketing activities.

Competition Act (Chapter 50B): Prevents anti-competitive practices and ensures fair market competition in business relationships.

Trade Marks Act (Chapter 332): Protects trademarks and brands, essential for marketing activities involving brand usage and promotion.

Copyright Act (Chapter 63): Protects intellectual property rights in creative works, important for marketing content and materials.

Patents Act (Chapter 221): Protects inventions and innovative aspects that might be involved in marketing campaigns or products.

IMDA Guidelines: Regulatory guidelines from Info-communications Media Development Authority for digital and media communications.

Teams

Employer, Employee, Start Date, Job Title, Department, Location, Probationary Period, Notice Period, Salary, Overtime, Vacation Pay, Statutory Holidays, Benefits, Bonus, Expenses, Working Hours, Rest Breaks, 聽Leaves of Absence, Confidentiality, Intellectual Property, Non-Solicitation, Non-Competition, Code of Conduct, Termination, 聽Severance Pay, Governing Law, Entire Agreemen

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