The Marketing Partnership Agreement is essential for businesses seeking to formalize marketing collaborations in Singapore. It provides a comprehensive framework for joint marketing initiatives, protecting both parties' interests while ensuring compliance with Singapore's regulatory requirements. This document is particularly relevant in today's digital age, where cross-company marketing initiatives require clear guidelines on data protection, intellectual property rights, and performance metrics. The agreement addresses key aspects such as revenue sharing, marketing responsibilities, and compliance with Singapore's PDPA and advertising standards.
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1. Parties: Identification and details of the contracting parties
2. Background: Context and purpose of the marketing partnership
3. Definitions: Key terms used throughout the agreement
4. Scope of Partnership: Detailed description of marketing activities and responsibilities
5. Term and Termination: Duration of agreement and termination provisions
6. Financial Terms: Payment terms, revenue sharing, and financial obligations
7. Intellectual Property Rights: Usage rights and ownership of marketing materials
8. Data Protection: PDPA compliance and data handling requirements
9. Confidentiality: Protection of confidential information
10. Governing Law: Singapore law provisions and jurisdiction
1. Performance Metrics: Specific KPIs and success metrics for measuring partnership effectiveness
2. Territory Rights: Geographical limitations and specifications for marketing activities
3. Exclusivity: Terms regarding exclusive partnership arrangements and restrictions
4. Insurance: Insurance requirements and coverage specifications for marketing activities
5. Force Majeure: Provisions for handling unforeseen circumstances and events beyond parties' control
1. Schedule 1 - Marketing Plan: Detailed marketing strategy and planned activities
2. Schedule 2 - Brand Guidelines: Brand usage rules and specifications
3. Schedule 3 - Fee Schedule: Detailed breakdown of fees and payment terms
4. Schedule 4 - KPI Metrics: Detailed performance indicators and measurement methods
5. Schedule 5 - Approved Marketing Materials: Pre-approved marketing content and templates
6. Schedule 6 - Data Processing Agreement: Detailed data handling procedures and PDPA compliance requirements
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