The Advertising Sales Agreement is essential for businesses engaging in advertising services in Singapore. This document is typically used when an advertising service provider or agency enters into a commercial relationship with a client for the provision of advertising services. It covers crucial aspects such as service scope, pricing, performance metrics, and compliance with Singapore's advertising regulations and data protection laws. The agreement ensures both parties understand their rights and obligations while providing legal protection in accordance with Singapore law.
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1. Parties: Identification of the advertising service provider and client
2. Background: Context of the agreement and relationship between parties
3. Definitions: Key terms used throughout the agreement
4. Scope of Services: Detailed description of advertising services to be provided
5. Payment Terms: Fees, payment schedule, and related conditions
6. Term and Termination: Duration of agreement and termination conditions
7. Intellectual Property Rights: Ownership and usage rights of advertising materials
8. Confidentiality: Protection of confidential information shared between parties
9. Representations and Warranties: Guarantees and assurances from both parties
10. Limitation of Liability: Scope and limits of each party's liability
11. Governing Law and Jurisdiction: Singapore law governance and dispute resolution provisions
1. Performance Metrics: KPIs and measurement criteria for advertising campaign performance
2. Territory Rights: Geographical limitations and scope of advertising services
3. Agency Commission: Commission structure and payment terms for agency services
4. Data Protection: Compliance with PDPA and handling of personal data
5. Force Majeure: Provisions for unforeseen circumstances affecting performance
1. Schedule 1: Service Specifications: Detailed breakdown of advertising services and deliverables
2. Schedule 2: Rate Card: Comprehensive pricing details for different advertising services
3. Schedule 3: Campaign Timeline: Delivery schedule, milestones, and campaign deadlines
4. Appendix A: Creative Guidelines: Brand guidelines, creative specifications, and content requirements
5. Appendix B: Compliance Requirements: List of applicable advertising regulations and compliance requirements
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