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Advertising Service Agreement for Singapore

Advertising Service Agreement Template for Singapore

This agreement governs the relationship between advertising service providers and their clients in Singapore, outlining the scope of advertising services, deliverables, payment terms, and performance metrics. It incorporates Singapore-specific advertising regulations, including compliance with the Singapore Code of Advertising Practice (SCAP) and Personal Data Protection Act (PDPA). The agreement addresses intellectual property rights, content approval processes, and liability limitations within the Singapore legal framework.

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What is a Advertising Service Agreement?

The Advertising Service Agreement is essential for businesses engaging in advertising activities within Singapore's jurisdiction. This contract type establishes clear parameters for advertising services, including campaign management, creative development, media planning, and performance reporting. It ensures compliance with Singapore's advertising regulations while protecting both parties' interests. The agreement is particularly relevant given Singapore's dynamic advertising landscape and strict regulatory environment, incorporating necessary provisions for digital advertising, data protection, and content standards.

What sections should be included in a Advertising Service Agreement?

1. Parties: Identifies the contracting parties and their legal details

2. Background: Context and purpose of the agreement

3. Definitions: Key terms used throughout the agreement

4. Scope of Services: Detailed description of advertising services to be provided

5. Payment Terms: Fees, payment schedule, and billing procedures

6. Term and Termination: Duration of agreement and termination conditions

7. Intellectual Property Rights: Ownership and usage rights of advertising materials

What sections are optional to include in a Advertising Service Agreement?

1. Performance Metrics: Defines KPIs and measurement criteria for digital advertising or performance-based campaigns

2. Agency Commission: Details commission structure and calculation method when working with advertising agencies

3. Data Protection: Specifies PDPA compliance requirements when personal data processing is involved

What schedules should be included in a Advertising Service Agreement?

1. Schedule 1: Service Description: Detailed scope of advertising services

2. Schedule 2: Fee Schedule: Detailed breakdown of fees and charges

3. Schedule 3: Campaign Timeline: Project milestones and deadlines

4. Appendix A: Creative Brief: Specific requirements for advertising materials

5. Appendix B: Brand Guidelines: Client's branding requirements and specifications

Authors

Alex Denne

Head of Growth (Open Source Law) @ tiktok成人版 | 3 x UCL-Certified in Contract Law & Drafting | 4+ Years Managing 1M+ Legal Documents

Jurisdiction

Singapore

Document Type

Marketing Agreement

Sector

Marketing

Cost

Free to use

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