The Advertising Service Agreement is essential for businesses engaging in advertising activities within Singapore's jurisdiction. This contract type establishes clear parameters for advertising services, including campaign management, creative development, media planning, and performance reporting. It ensures compliance with Singapore's advertising regulations while protecting both parties' interests. The agreement is particularly relevant given Singapore's dynamic advertising landscape and strict regulatory environment, incorporating necessary provisions for digital advertising, data protection, and content standards.
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Key Requirements PROMPT example:
Advertising Service Agreement
"I need an Advertising Service Agreement for my tech startup to engage a digital marketing agency in Singapore for a 12-month social media campaign starting January 2025, with specific KPI requirements and performance-based payment terms."
1. Parties: Identifies the contracting parties and their legal details
2. Background: Context and purpose of the agreement
3. Definitions: Key terms used throughout the agreement
4. Scope of Services: Detailed description of advertising services to be provided
5. Payment Terms: Fees, payment schedule, and billing procedures
6. Term and Termination: Duration of agreement and termination conditions
7. Intellectual Property Rights: Ownership and usage rights of advertising materials
1. Performance Metrics: Defines KPIs and measurement criteria for digital advertising or performance-based campaigns
2. Agency Commission: Details commission structure and calculation method when working with advertising agencies
3. Data Protection: Specifies PDPA compliance requirements when personal data processing is involved
1. Schedule 1: Service Description: Detailed scope of advertising services
2. Schedule 2: Fee Schedule: Detailed breakdown of fees and charges
3. Schedule 3: Campaign Timeline: Project milestones and deadlines
4. Appendix A: Creative Brief: Specific requirements for advertising materials
5. Appendix B: Brand Guidelines: Client's branding requirements and specifications
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