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A Marketing Agreement sets out the terms for promoting and selling products or services between businesses in Singapore. It details how one party will market the other's offerings, including specifics about advertising channels, promotional activities, target audiences, and performance metrics.

These agreements typically cover key areas like commission structures, intellectual property rights, and branding guidelines under Singapore's Marketing Code of Practice. They protect both parties by clearly defining marketing territories, campaign budgets, reporting requirements, and each side's responsibilities - especially important when handling sensitive customer data under the PDPA.

Use a Marketing Agreement when partnering with external firms to promote your products or services in Singapore. This becomes essential before launching joint marketing campaigns, hiring marketing agencies, or letting others represent your brand - especially when sharing customer databases or confidential marketing strategies.

The agreement proves particularly valuable for cross-border marketing initiatives, social media campaigns, and influencer partnerships. It helps prevent disputes by clearly defining success metrics, payment terms, and each party's roles. With Singapore's strict PDPA requirements and advertising regulations, having this agreement in place protects both parties from compliance issues and misunderstandings.

• Digital Marketing Contract: Focuses on online marketing services, including SEO, PPC advertising, and website optimization
• Marketing Partnership Agreement: Covers collaborative marketing between two equal business partners sharing resources and risks
• Joint Marketing Agreement: Details terms for co-branded campaigns and shared marketing initiatives between companies
• Co Marketing Agreement: Specifies arrangements for mutual promotion of complementary products or services
• Social Media Marketing Agreement: Addresses social media campaign management, content creation, and platform-specific requirements

• Marketing Agencies: Draft and execute Marketing Agreements when providing promotional services to clients, outlining deliverables and performance metrics
• Business Owners: Sign agreements to protect their brand and intellectual property while engaging external marketing support
• Digital Marketing Firms: Specialize in online promotion strategies, requiring detailed scope and compliance with Singapore's digital marketing regulations
• Legal Counsel: Review and modify agreement terms to ensure compliance with Singapore law and protect client interests
• Marketing Directors: Oversee agreement implementation, monitor performance, and manage relationship between parties
• Compliance Officers: Ensure marketing activities align with PDPA requirements and industry-specific regulations

• Party Details: Gather full legal names, business registration numbers, and authorized signatories of all involved parties
• Scope Definition: List specific marketing services, campaign objectives, target markets, and deliverables
• Timeline Planning: Map out project milestones, campaign duration, and review periods
• Budget Details: Document fees, payment schedules, reimbursement terms, and performance-based incentives
• Compliance Check: Review Singapore's advertising guidelines, PDPA requirements, and industry-specific regulations
• Key Metrics: Define success indicators, reporting requirements, and performance evaluation criteria
• Template Selection: Use our platform to generate a customized, legally-sound Marketing Agreement that includes all essential elements

• Parties & Scope: Full legal names, business details, and comprehensive description of marketing services
• Term & Territory: Duration of agreement, renewal terms, and geographical coverage in Singapore/APAC
• Payment Terms: Fee structure, payment schedule, expenses, and performance-based compensation
• IP Rights: Ownership of marketing materials, usage rights, and brand guidelines
• Data Protection: PDPA compliance measures and customer data handling protocols
• Performance Metrics: Specific KPIs, reporting requirements, and quality standards
• Termination Rights: Exit conditions, notice periods, and post-termination obligations
• Governing Law: Singapore jurisdiction and dispute resolution procedures

A Marketing Agreement differs significantly from an Agency Agreement in several key aspects, though both involve third-party representation. While a Marketing Agreement focuses specifically on promotional activities and campaign execution, an Agency Agreement covers broader authority to act on behalf of the principal.

• Scope of Authority: Marketing Agreements limit authority to promotional activities and brand representation, while Agency Agreements can grant power to make binding decisions, enter contracts, or handle financial transactions
• Legal Liability: Agency Agreements create principal-agent relationships with greater legal implications under Singapore law, whereas Marketing Agreements typically maintain independent contractor status
• Duration and Flexibility: Marketing Agreements often align with specific campaigns or projects, while Agency Agreements usually establish longer-term relationships with broader responsibilities
• Regulatory Requirements: Agency Agreements face stricter regulatory oversight and fiduciary obligations under Singapore's Agency Law, while Marketing Agreements primarily focus on advertising standards and PDPA compliance