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Cooperative Marketing Agreement

Cooperative Marketing Agreement Template for Singapore

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Key Requirements PROMPT example:

Cooperative Marketing Agreement

"Need a Cooperative Marketing Agreement for a partnership between our tech startup and a major social media influencer, focusing on revenue sharing and content approval processes, with the agreement starting from March 2025."

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What is a Cooperative Marketing Agreement?

The Cooperative Marketing Agreement is essential for businesses seeking to combine their marketing resources and expertise in Singapore's competitive market. This agreement type is particularly relevant when companies want to leverage each other's strengths, share marketing costs, and expand their market reach. It defines the scope of collaboration, financial arrangements, and responsibilities while ensuring compliance with Singapore's legal framework. The document typically includes detailed provisions for brand usage, marketing strategy implementation, and performance measurement, making it a crucial tool for structured marketing partnerships.

What sections should be included in a Cooperative Marketing Agreement?

1. Parties: Identification and details of the contracting parties

2. Background: Context and purpose of the agreement

3. Definitions: Key terms used throughout the agreement

4. Scope of Cooperation: Detailed description of marketing activities and responsibilities

5. Term and Termination: Duration of agreement and termination conditions

6. Financial Arrangements: Cost sharing, revenue splitting, and payment terms

7. Intellectual Property Rights: Usage rights and ownership of marketing materials

What sections are optional to include in a Cooperative Marketing Agreement?

1. Exclusivity: Terms defining exclusive marketing rights and restrictions between the parties

2. Territory: Geographic scope and limitations of marketing activities

3. Performance Metrics: Specific KPIs, performance targets, and evaluation criteria for marketing activities

What schedules should be included in a Cooperative Marketing Agreement?

1. Marketing Plan: Detailed marketing strategy and implementation plan

2. Budget Allocation: Breakdown of marketing expenses and cost sharing arrangements

3. Brand Guidelines: Rules and specifications for brand usage and marketing materials

4. Approved Marketing Materials: Pre-approved templates, content, and marketing collateral

Authors

Alex Denne

Head of Growth (Open Source Law) @ tiktok成人版 | 3 x UCL-Certified in Contract Law & Drafting | 4+ Years Managing 1M+ Legal Documents | Serial Founder & Legal AI Author

alex.den.21@genieai.co
Relevant legal definitions






























Clauses






























Industries

Contract Law (Chapter 2): Primary legislation governing fundamental principles of contract formation, enforcement, and validity in Singapore

Competition Act (Chapter 50B): Legislation ensuring fair competition and preventing anti-competitive practices in business arrangements

Consumer Protection (Fair Trading) Act: Law protecting consumer interests and regulating fair trading practices in marketing activities

Singapore Code of Advertising Practice (SCAP): Guidelines governing advertising standards and practices in Singapore

Spam Control Act: Legislation regulating unsolicited electronic messages and digital marketing communications

Personal Data Protection Act 2012 (PDPA): Framework for data protection and privacy in the collection, use, and disclosure of personal data

Broadcasting Act: Regulation of broadcasting services and media-related marketing activities

Electronic Transactions Act: Legal framework for electronic communications and digital transactions

Trade Marks Act: Protection of trademarks and related intellectual property in marketing materials

Copyright Act: Protection of creative works and intellectual property rights in marketing content

Multi-Level Marketing and Pyramid Selling (Prohibition) Act: Regulations preventing illegal marketing schemes and protecting consumers from fraudulent business models

Companies Act: Corporate governance framework affecting business operations and partnerships

Goods and Services Tax Act: Tax implications for marketing services and related business activities

Teams

Employer, Employee, Start Date, Job Title, Department, Location, Probationary Period, Notice Period, Salary, Overtime, Vacation Pay, Statutory Holidays, Benefits, Bonus, Expenses, Working Hours, Rest Breaks, 聽Leaves of Absence, Confidentiality, Intellectual Property, Non-Solicitation, Non-Competition, Code of Conduct, Termination, 聽Severance Pay, Governing Law, Entire Agreemen

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