Document background
The Affiliation Agreement serves as the primary legal framework for establishing and managing affiliate marketing relationships under Danish jurisdiction. This document is essential when companies wish to expand their marketing reach through third-party affiliates who promote their products or services in exchange for commission-based compensation. It addresses key aspects such as commission structures, payment terms, marketing guidelines, and compliance requirements under Danish law, including GDPR and e-commerce regulations. The agreement is particularly crucial in the digital economy where tracking, attribution, and data protection play vital roles. It includes specific provisions for performance monitoring, reporting mechanisms, and dispute resolution procedures, while ensuring compliance with Danish marketing practices and consumer protection laws.
