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External Privacy Notice Template for Denmark

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External Privacy Notice

I need an External Privacy Notice for my Danish tech startup that processes customer data using AI and transfers data to servers in the US and Singapore, launching our service in March 2025. The notice needs to cover automated decision-making and international data transfers while complying with GDPR and Danish law.

What is a External Privacy Notice?

The External Privacy Notice is a mandatory document required under both the EU General Data Protection Regulation (GDPR) and Danish data protection law. It serves as the primary transparency tool for organizations to inform external stakeholders about their personal data processing activities. This document must be provided to data subjects at the time of data collection and should be easily accessible, typically published on the organization's website. The External Privacy Notice must comply with Articles 13 and 14 of the GDPR, the Danish Data Protection Act, and any specific requirements set by the Danish Data Protection Authority. It should be written in clear, plain language and must cover all aspects of data processing, from collection through to deletion, including information about data subject rights and how to exercise them under Danish law.

What sections should be included in a External Privacy Notice?

1. Introduction: Overview of the privacy notice and its purpose

2. Who We Are: Information about the data controller, including contact details and DPO information if applicable

3. Personal Data We Collect: Categories of personal data collected and processed

4. How We Collect Your Personal Data: Sources of personal data collection

5. Legal Basis for Processing: Legal grounds under GDPR Article 6 (and Article 9 if applicable) for processing personal data

6. How We Use Your Personal Data: Purposes of processing and their corresponding legal bases

7. Data Sharing and Recipients: Categories of recipients and circumstances of data sharing

8. Data Retention: How long personal data is kept and criteria for determining retention periods

9. Your Privacy Rights: Description of data subject rights under GDPR and how to exercise them

10. Data Security: General information about security measures protecting personal data

11. How to Contact Us: Contact information for privacy-related queries and complaints

12. Changes to This Privacy Notice: Information about updates to the privacy notice and how changes will be communicated

What sections are optional to include in a External Privacy Notice?

1. International Data Transfers: Required if personal data is transferred outside the EEA, including information about transfer mechanisms and safeguards

2. Cookies and Tracking Technologies: Required if the organization uses cookies or similar tracking technologies on websites or apps

3. Children's Privacy: Required if services may be used by or data collected from children

4. Automated Decision Making: Required if automated decision-making or profiling is performed

5. Special Categories of Personal Data: Required if processing special categories of personal data under Article 9 GDPR

6. Direct Marketing: Required if personal data is used for direct marketing purposes

7. Job Applicant Privacy: Required if the privacy notice covers recruitment processing activities

8. CCTV and Physical Security: Required if operating surveillance systems or physical access controls

What schedules should be included in a External Privacy Notice?

1. Cookie List: Detailed list of cookies used, their purposes, and duration

2. Data Processing Activities: Detailed breakdown of specific processing activities, purposes, and legal bases

3. Third-Party Data Recipients: Detailed list of third-party service providers and data recipients by category

4. Country-Specific Privacy Information: Additional privacy information required for specific countries where the organization operates

Authors

Alex Denne

Head of Growth (Open Source Law) @ tiktok成人版 | 3 x UCL-Certified in Contract Law & Drafting | 4+ Years Managing 1M+ Legal Documents | Serial Founder & Legal AI Author

Relevant legal definitions



































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Relevant Industries

Technology

E-commerce

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Education

Retail

Manufacturing

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Relevant Teams

Legal

Compliance

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Information Security

IT

Risk Management

Marketing

Human Resources

Customer Service

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Communications

Data Governance

Relevant Roles

Data Protection Officer

Privacy Officer

Legal Counsel

Compliance Manager

Information Security Manager

Chief Privacy Officer

Chief Legal Officer

Chief Compliance Officer

Chief Information Security Officer

Risk Manager

IT Director

Marketing Director

HR Director

Website Manager

Customer Service Manager

Industries






Teams

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