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Referral Partner Agreement Template for Denmark

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Key Requirements PROMPT example:

Referral Partner Agreement

I need a Referral Partner Agreement for my Danish SaaS company that will establish exclusive referral partnerships in the Nordic region, with a detailed commission structure starting from January 2025 and strong data protection provisions for handling customer information.

What is a Referral Partner Agreement?

The Referral Partner Agreement is essential for businesses operating in Denmark who wish to expand their customer base through formal referral partnerships. This document is particularly valuable when companies want to establish a structured approach to receiving qualified leads from third parties. The agreement, governed by Danish law, includes crucial elements such as referral fee structures, qualification criteria for valid referrals, data protection provisions compliant with GDPR, and specific obligations for both parties. It's commonly used in B2B contexts where services or products require specialized knowledge or have complex sales cycles. The document ensures compliance with Danish commercial law, marketing regulations, and competition law while providing clear guidelines for the referral relationship and protecting both parties' interests.

What sections should be included in a Referral Partner Agreement?

1. Parties: Identification of the primary parties to the agreement - the company seeking referrals and the referral partner

2. Background: Context of the agreement and brief description of the parties' business relationship

3. Definitions: Key terms used throughout the agreement, including 'Qualified Referral', 'Referral Fee', 'Products/Services'

4. Appointment and Scope: Terms of appointment, territory/market coverage, and whether the appointment is exclusive or non-exclusive

5. Referral Partner Obligations: Core responsibilities of the referral partner, including lead qualification, reporting, and compliance with laws

6. Company Obligations: Responsibilities of the company, including support, training, and handling of referred customers

7. Referral Process: Detailed process for submitting and tracking referrals, qualification criteria

8. Compensation: Referral fee structure, payment terms, and conditions for fee eligibility

9. Intellectual Property: Usage rights for trademarks, logos, and marketing materials

10. Confidentiality: Protection of confidential information exchanged during the referral relationship

11. Data Protection: GDPR compliance and data handling requirements

12. Term and Termination: Duration of agreement and circumstances for termination

13. Post-Termination: Obligations and rights after agreement ends, including treatment of pending referrals

14. General Provisions: Standard legal clauses including governing law, notices, and entire agreement

What sections are optional to include in a Referral Partner Agreement?

1. Training and Support: Detailed provisions for partner training and ongoing support, relevant for complex products/services

2. Marketing and Promotion: Specific requirements for marketing activities, needed when partner will conduct active promotion

3. Service Levels: Performance metrics and standards, useful for high-volume referral relationships

4. Compliance Requirements: Additional compliance obligations, necessary for regulated industries

5. Non-Solicitation: Restrictions on soliciting employees or customers, important for protecting business interests

6. Insurance: Insurance requirements, relevant for high-risk industries or large-scale referral programs

7. Audit Rights: Right to audit referral records, important for complex compensation structures

8. Sub-Referral Partners: Terms for allowing/restricting use of sub-referral partners

What schedules should be included in a Referral Partner Agreement?

1. Referral Fee Schedule: Detailed breakdown of referral fee calculations, tiers, and special cases

2. Products and Services: List of products/services covered by the referral arrangement

3. Referral Qualification Criteria: Detailed criteria for qualifying referrals

4. Approved Marketing Materials: Templates and guidelines for marketing and promotional materials

5. Data Processing Agreement: Detailed GDPR-compliant data processing terms

6. Service Level Agreement: Detailed performance metrics and reporting requirements

7. Territory Description: Detailed description of geographical or market coverage

8. Contact Information: Key contacts and escalation procedures for both parties

Authors

Alex Denne

Head of Growth (Open Source Law) @ tiktok成人版 | 3 x UCL-Certified in Contract Law & Drafting | 4+ Years Managing 1M+ Legal Documents | Serial Founder & Legal AI Author

Relevant legal definitions












































Clauses




































Relevant Industries

Information Technology

Professional Services

Financial Services

Consulting

Software and SaaS

Healthcare

Real Estate

Insurance

Telecommunications

Manufacturing

Education and Training

Business Services

Relevant Teams

Legal

Sales

Business Development

Commercial

Partnerships

Compliance

Finance

Marketing

Partner Success

Operations

Relevant Roles

Business Development Manager

Sales Director

Partnership Manager

Chief Revenue Officer

Legal Counsel

Commercial Director

Channel Manager

Alliance Manager

Chief Executive Officer

Head of Sales

Partner Success Manager

Contract Manager

Chief Commercial Officer

Business Development Director

Industries








Teams

Employer, Employee, Start Date, Job Title, Department, Location, Probationary Period, Notice Period, Salary, Overtime, Vacation Pay, Statutory Holidays, Benefits, Bonus, Expenses, Working Hours, Rest Breaks, 聽Leaves of Absence, Confidentiality, Intellectual Property, Non-Solicitation, Non-Competition, Code of Conduct, Termination, 聽Severance Pay, Governing Law, Entire Agreemen

Find the exact document you need

Referral Partner Agreement

A Danish law-governed agreement establishing terms for a business referral partnership, including referral processes, compensation, and compliance requirements.

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